Trade Marketing Cosmetics: COLOR CAFÉ

African Sales Company; Johannesburg; On-site; ZAR 350,000 - 520,000; Full time

Job summary

African Sales Company is seeking a Marketing Specialist to manage sell-in and assist sell-through for brands within Gauteng. You will lead local trade marketing activation, coordinate brand events and promotions, and work closely with Brand Managers on plan execution.

Responsibilities include negotiating shelf space, tracking campaigns, and coordinating stock, samples and materials for stores and events. The role requires strong communication, leadership and trend awareness in cosmetics.

Qualifications

• Matric; related diploma or degree required.
• At least 5 years experience in the fragrance/cosmetics industry.
• Excellent PC literacy: PowerPoint, Word and Excel.
• Knowledge of social media management and digital/ecommerce.

Responsibilities

• Plan, develop and implement trade marketing activation at local level to achieve the regional plan.
• Work with Brand Managers on plan implementation, schedule and activities.
• Drive brand promotions to increase sales.
• Negotiate shelf space and location per brand performance.
• Develop alternative strategies to increase sales.
• Provide feedback on competitor activities, promotions, pricing and planograms.
• Monitor social media beauty trends and influencer opportunities.
• Coordinate store personnel on stock, promotions, events and deliveries.
• Manage the brand eventing calendar and promotional calendar for campaigns and launches.
• Support product launches with assets, timelines and materials.
• Liaise with designers, agencies, suppliers and internal teams to deliver artwork and campaign assets.

Skills

Fragrance industry experience

Team leadership

Interpersonal skills

Detail oriented

Proactive

Stock coordination

Store coordination

Remote management

Education

Matric

Diploma or Degree related

Tools

PowerPoint

Excel

Word

Social Media management

Digital marketing

Job description

• Department: Retail
• Region: Gauteng
• Reporting to: Senior Brand Manager

Main Purpose:

To manage the sell-in and aiding sell-through of brands assigned within areas of Responsibility

Scope:

• Trade Marketing Activation
• Local Marketing Plan
• Brand strategy adaptation
• POSM

Key Results Area:

• Management of brand in store eventing, promotions and new launches
• Market strategy and planning
• Implementation of marketing programme
• Operational effectiveness
• Key Accounts Management
• Manage Staff
• Stock management and distribution rollout
• Self-Management

Job Specific Requirements

• Plan, develop and implement trade marketing activation at local level to achieve the designated regional marketing plan
• Work closely with the Brand Managers on the plan‘s implementation, schedule and activities
• Drive Brand promotions to increase sales
• Negotiate space and location allocated in line with brand performance
• Develop alternative strategies to increase sales
• Provide continuous feedback as per client requirements (competitor activities, promotions, innovations, pricing, planograms.
• Conduct market and competitor research to identify beauty trends, pricing activity, product innovation, promotions and consumer preferences.
• Monitor social media platforms and beauty industry trends to identify content ideas, influencer opportunities and relevant campaign themes.
• Liaise with store personnel – (stock holdings, promotions, launches, events, deliveries, credit notes, special deliveries, staff, price, planograms)
• Manage the brand eventing calendar
• Help develop and maintain brand calendars, campaign schedules, promotional plans and seasonal marketing activity trackers.
• Manage the execution of the marketing and events calendar in store
• Discuss animations, spray events, training requirements, display and promotion exposure using business files and information from brand managers.
• Manage the implementation of promotion
• Ensure informed about time frames for promotions
• Communicate promotional activities to staff
• Ensure understanding of objectives of various promotions
• Ensure sufficient stock has been ordered
• Ensure promotional activities have been implemented and maintained
• Support product launches by coordinating marketing materials, launch timelines, product information, visuals and promotional assets.
• Work with designers, agencies, suppliers and internal teams to brief, review and deliver marketing artwork and campaign assets on time.
• Assist with the creation and coordination of content for social media, email campaigns, websites, digital adverts, in-store displays and promotional materials.
• Coordinate product samples, testers, gifting packs, promotional stock and marketing collateral for stores, campaigns, events and photoshoots.
• Support influencer and PR activities, including product seeding, influencer lists, sample coordination, event preparation and follow-up reporting.
• Provide feedback to relevant stakeholders
• Track campaign performance across digital, retail, promotional and social media channels, and assist with preparing post-campaign reports.
• Launch performance analysis:

Attributes Required

• Team player
• Excellent Interpersonal Skills
• High attention to detail
• Excellent Relationship Building
• Self motivated
• High Initiative
• Leadership
• Motivational
• Organised
• Problem Solving
• High Energy levels
• Proactive
• Safe Driver
• Creative and trend-aware, with the ability to bring fresh ideas to marketing campaigns and brand activity.
• Strong communication skills and confidence coordinating with suppliers, agencies, stores and internal teams.
• Being able to manage store teams remotely.

Requirements:

• Matric
• Related Diploma or Degree
• At least 5 years experience in the Fragrance/ Cosmetics Industry
• Excellent PC Literacy (Microsoft PowerPoint, Word and Excel)
• Knowledge of Social Media management & Digital – Ecommerce.
• Code 8 driver’s license
• Must be aware of promotions and act pro-actively in terms of stock control
• Must be familiar with shelf layouts in stores
• Must keep updated re own and competitors’ products
• Familiar with merchandising guidelines
• A good knowledge of the Gauteng territory
• Knowledge of the product and personal flair