Area Sales Manager

African Sales Company; Johannesburg; On-site; ZAR 360,000 - 480,000; Full time

Job summary

African Sales Company is seeking a sales manager to oversee sell-in and assist sell-through across assigned brands. The role focuses on achieving targets, managing key accounts, and ensuring stock and promotions are executed across Gauteng retailers.

The position requires strong relationship skills, attention to detail, and proactivity in stock control and merchandising. Based in Johannesburg with on-site duties.

Qualifications

• Matric and related diploma or degree required.
• At least 5 years experience in fragrance/cosmetics industry.
• Excellent PC literacy with PowerPoint, Word and Excel.

Responsibilities

• Communicate sales targets to BA’s and increase volumes in stores.
• Negotiate space and location in line with brand performance.
• Compile daily call reports and monthly NSM reports.
• Ensure stock levels and promotions are implemented and maintained.
• Manage store relations, planograms, and merchandising guidelines.

Skills

Team player

Interpersonal skills

Attention to detail

Relationship building

Self motivation

Initiative

Leadership

Motivation

Organisation

Problem solving

High energy

Proactive

Safe driver

Education

Matric

Diploma or Degree related

Tools

PowerPoint

Word

Excel

Job description

To manage the sell-in and aiding sell-through of brands assigned within areas of Responsibility

Key Results Area:

• Operational effectiveness
• Market strategy and planning
• Key Accounts Management
• Implementation of marketing programme
• Manage Staff
• Stock management and distribution rollout
• Self-Management

Job Specific Requirements

• Communicate sales targets to the BA’s
• Increase volumes in stores
• Ensure out-of-stocks are limited
• Drive ad-hoc promotions to increase sales
• Develop alternative strategies to increase sales
• Individual discussion of sales performance vs. targets with BA’s.
• Negotiate space and location allocated in line with brand performance
• Make appointments, where possible, and observe call cycle closely.
• Make contact with, floor manager, store management.
• Provide continuous feedback as per client requirements (competitor activities, promotions, innovations, pricing, planograms.
• Liaise with store personnel – (stock holdings, promotions, launches, events,deliveries, credit notes, special deliveries, staff, price, planograms)
• Discuss animations, spray events, training requirements, display and promotion exposure using business files and information from brand managers.
• Discuss sales performance vs. targets with supervisor / manager
• Compile daily call reports
• Compile monthly reports to NSM
• Non EDI accounts – Bring Stock Levels to agreed levels
• Edgars/Red Square – Count stock by exception. Correct data integrity issues prior to leaving POS.
• Other EDI Accounts – Solve data integrity issues and report stock level discrepancies to TM
• Attend to and minimise returns
• Facilitate the implementation of promotion
• Ensure informed about time frames for promotions
• Communicate promotional activities to staff
• Ensure understanding of objectives of various promotions
• Ensure sufficient stock has been ordered
• Ensure promotional activities have been implemented and maintained
• Provide feedback to relevant stakeholders
• Ensure Brand Equity Maintenance
• Ensure Planograms are implemented
• Ensure shelves are clean and tidy and maintained
• Observance of merchandising guidelines and negotiating corrections.
• Daily planners to be generated every six months detailing agreed call cycle with NSM.
• Out of town trips to be planned three months in advance with NSM.
• Weekly activities / order forms / samples / to be updated weekly.
• Preparation of information for each call.
• Customer history – sell in.
• Sell through information.
  Edgars / Truworths / Foschini / Woolworths monthly sales by door (source top line from retailers).
• Targets for sponsored BAs and sales performance (source from Brand Managers and retailers).
• Merchandise guidelines, retail floor planograms, visual display info, Edgars SKU translation book, report books, credit books, tape measures and cameras to be up to date and available at all times.
• Trained in Retek, Replen and Truworths intranet as arranged by NSM and TMs.
• Attend to daily report and follow up requirements by close of business.
• Highlight problems to TMs and NSM or Brand Managers.
• Information flow to brand managers.
• Submit digital pictures of launches and promotions for Brand Managers

Atributes Required

• Team player
• Excellent Interpersonal Skills
• High attention to detail
• Excellent Relationship Building
• Self motivated
• High Initiative
• Leadership
• Motivational
• Organised
• Problem Solving
• High Energy levels
• Proactive
• Safe Driver

Requirements:

• Matric
• Related Diploma or Degree
• At least 5 years experience in the Fragrance/ Cosmetics Industry
• Excellent PC Literacy (Microsoft PowerPoint, Word and Excel)
• Code 8 driver’s license
• Must be aware of promotions and act pro-actively in terms of stock control
• Must be familiar with shelf layouts in stores
• Must keep updated re own and competitors’ products
• Familiar with merchandising guidelines
• A good knowledge of the Gauteng territory
• Knowledge of the product and personal flair