Tasting Room Manager: Prestigious Wine Estate, Cape Winelands

Pick Me Recruitment; Stellenbosch; On-site; ZAR 300,000 - 450,000; Full time

Job summary

Pick Me Recruitment is seeking a dynamic Tasting Room Manager for a prestigious Cape Winelands estate. You will lead the tasting room team, elevate guest experiences, and drive direct-to-consumer sales in a luxury wine environment.

The role requires WSET Level 3 or equivalent, 2+ years in premium wine-tasting management, and strong leadership, sales, and organizational skills. Fluent English and Afrikaans are essential, with own transport preferred.

Qualifications

• WSET Level 3 or equivalent preferred.
• 2+ years’ management in premium wine tasting.
• Experience in hospitality, staff training, and events.
• Proficient in EzyWine and Excel.

Responsibilities

• Guest Experience: oversee tastings, engage guests, foster brand loyalty.
• Sales: achieve targets, grow visitor numbers and repeat business.
• Team Leadership: manage and train tasting room staff.
• Operations: oversee daily operations, inventory and cash-ups.
• Events: coordinate and host tastings and events.
• Compliance: maintain health and safety and impeccable facilities.
• Collaborate with DTC Manager to elevate guest experience.

Skills

Fluent English

Afrikaans

Leadership

Organization

Interpersonal skills

Sales acumen

Education

WSET Level 3/equivalent

Tools

EzyWine

Excel

Job description

TASTING ROOM MANAGER • Prestigious Wine Estate, Cape Winelands

Our Esteemed Client is a prestigious South African winery celebrated for its dedication to producing elegant, complex, and age-worthy Chardonnay and red blends, deeply rooted in the exceptional terroir of the Cape Winelands.

We are seeking a dynamic Tasting Room Manager to lead their team, enhance guest experiences, and drive sales.

Job Purpose: Deliver an unparalleled wine experience, drive sales growth, and manage daily operations to the highest standard.

Core Requirements:

• Qualifications: WSET Level 3/equivalent preferred. Own transport essential. Fluent English & Afrikaans (other languages beneficial)
• Experience: 2+ years’ management in premium wine tasting. Proven DTC sales track record. Hospitality, staff training, event coordination experience. EzyWine/Excel proficiency
• Core Traits: Hospitality-driven, passionate about wine. Expert communicator. Strong sales acumen. Excellent leadership, organization, and interpersonal skills. Reliable, accountable, effective under pressure
• Valid driver’s licence and own reliable transport preferred

Key Responsibilities:

• Guest Experience: Oversee tastings, engage guests, foster brand loyalty
• Sales: Achieve/exceed targets (POS, tasting fees, wine club). Grow visitor numbers and repeat business
• Team Leadership: Manage, mentor, train, and supervise Tasting Room staff
• Operations: Oversee daily operations, inventory, cash-ups, systems
• Events: Help coordinate and host events
• Compliance: Enforce health & safety, maintain immaculate facilities
• Collaborate with the Direct-to-Consumer Manager to continuously innovate and elevate the guest experience.

Start Date: Priority Position