Tasting Room & Wine Club Manager

GC Solar; Klapmuts; On-site; ZAR 1,000,000 - 1,400,000; Full time

Job summary

Cape Joy in the Western Cape invites an accomplished leader to oversee our direct-to-consumer initiatives, focusing on the Wine Club growth and exceptional guest experiences in the Tasting Room.

This role blends operations, sales strategy, and brand stewardship, requiring a hands-on manager who can drive profitability, ensure compliance, and elevate service for high-net-worth guests during weekends and events.

Qualifications

• 5+ years' management experience in luxury hospitality, wine, tourism, or DTC sales.
• Proven track record in Wine Club growth and management.
• Strong understanding of hospitality compliance (food safety, liquor licensing, Occupational Health and Safety).
• Experience developing, implementing, and auditing SOPs in a hospitality setting.
• Advanced proficiency in GAAP and CRM systems.
• Strong commercial, financial, and analytical skills.
• Excellent leadership, communication, and stakeholder management abilities.
• Professional presentation suitable for high-net-worth clientele.
• Passion for premium wine and operational excellence.
• Available to work weekends, public holidays, and events.

Responsibilities

• Strategic Leadership: Develop and execute the vision for Tasting Room operations, Wine Club, and direct wine sales.
• Oversee daily Tasting Room operations, tastings, and food pairings, ensuring consistency and high standards.
• Develop, implement, and audit SOPs to ensure compliance with food safety, liquor licensing, and OHS.
• Lead Wine Club membership growth, retention, and engagement strategies with data-driven insights.
• Deliver luxury guest experiences and manage VIP visits, trade guests, media, and stakeholders.
• Recruit, coach, and develop the hospitality team and drive a culture of accountability.
• Collaborate with Marketing and Sales to drive visitation and events aligning with brand objectives.
• Monitor sales, inventory, CRM data integrity, and reporting accuracy.

Skills

Wine Club growth

Leadership / team management

CRM data analysis

Financial analysis

Regulatory compliance (food safety,Lic

Operational excellence

Stakeholder management

Tools

Commerce7

Job description

Job Description

Cape Joy is seeking a strategic, driven leader to oversee our direct-to-consumer business, driving the company's Wine Club growth, and elevate the Cape Joy guest experience. This role combines operational excellence, sales strategy, and brand stewardship across the Tasting Room and Wine Club.

Qualifications

• 5+ years' management experience in luxury hospitality, wine, tourism, or DTC sales.
• Proven track record in Wine Club growth and management.
• Strong understanding of hospitality compliance (food safety, liquor licensing, Occupational Health and Safety).
• Experience developing, implementing, and auditing SOPs in a hospitality setting.
• Advanced proficiency in GAAP and CRM systems.
• Strong commercial, financial, and analytical skills.
• Excellent leadership, communication, and stakeholder management abilities.
• Professional presentation suitable for high-net-worth clientele.
• Passion for premium wine and operational excellence.
• Available to work weekends, public holidays, and events.

Responsibilities

• Strategic Leadership: Develop and execute the vision for Tasting Room operations, Wine Club, and direct wine sales. Analyse performance trends, prepare budgets and forecasts, and drive continuous improvement in profitability and guest experience.
• Operations & SOPs: Oversee daily Tasting Room operations, tastings, and food pairings. Develop, implement, and audit SOPs to ensure consistency. Ensure full compliance with food safety, liquor licensing, OHS, and hospitality regulations.
• Wine Club Management: Lead membership growth, retention, and engagement strategies. Develop exclusive member events and loyalty initiatives. Use Commerce7 and CRM data to optimise sales and track KPIs (membership growth, retention, conversion, spend).
• Guest Experience: Deliver luxury, brand-aligned experiences. Manage VIP visits, trade guests, media, and key stakeholders. Set service standards and training programmes to ensure excellence.
• Team Leadership: Recruit, coach, and develop the hospitality team. Foster a culture of accountability, service excellence, and continuous learning in wine knowledge, sales, and compliance.
• Sales & Collaboration: Partner with Marketing and Sales to drive visitation and Wine Club membership. Support digital campaigns, events, and promotions to align hospitality with broader brand objectives.
• Systems & Reporting: Monitor sales, inventory, and customer behaviour. Maintain CRM data integrity and reporting accuracy. Oversee stock management and merchandising standards.

How to Apply

If you feel that your skills align with this opportunity, send your CV via email.

Only candidates meeting the minimum requirements will be contacted.