Strategic Digital Marketing Lead for B2B & Group Functions

Old Mutual Limited; Johannesburg; On-site; ZAR 720,000 - 980,000; Full time

Job summary

Old Mutual Limited in Johannesburg is seeking a Digital Marketing Manager to lead integrated digital strategies for B2B audiences across business units and group functions. You will align briefs, budgets, and objectives into channel plans and drive full-funnel campaigns from awareness to adoption.

You will partner with marketing, product, and analytics teams to optimise campaigns, improve organic visibility, and ensure governance and compliance while staying ahead of industry trends.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Relevant digital marketing certifications advantageous

Responsibilities

• Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives.
• Translate marketing briefs, budgets, and commercial objectives into channel strategies and audience plans.
• Plan and optimise multi-channel digital campaigns for B2B audiences across awareness, consideration and engagement.
• Collaborate with Campaign Management and Paid Media Operations teams to ensure accurate implementation and optimisation.
• Guide stakeholder expectations and delivery timelines across Marketing, Product, and Communications teams.
• Monitor performance against KPIs and collaborate with Analytics to derive actionable insights.

Skills

Digital media planning

B2B digital marketing

Social media & content marketing

Marketing analytics & reporting

Campaign planning & optimisation

SEO principles

Budget planning & management

Education

Bachelor’s degree in Marketing

Job description

Old Mutual Limited in Johannesburg is seeking a Digital Marketing Manager to lead integrated digital strategies for B2B audiences across business units and group functions. You will align briefs, budgets, and objectives into channel plans and drive full-funnel campaigns from awareness to adoption.

You will partner with marketing, product, and analytics teams to optimise campaigns, improve organic visibility, and ensure governance and compliance while staying ahead of industry trends.