B2B Digital Marketing Leader – Group Functions

Old Mutual Limited; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Old Mutual Limited in Cape Town is seeking a Digital Marketing Manager to lead integrated digital strategies for B2B audiences across multiple business units. You’ll translate briefs into channel plans, manage budgets, and drive thought leadership content in a collaborative, governance-focused environment.

You will partner with Marketing, Product, and Compliance teams to deliver engaging campaigns, optimise performance, and advance digital adoption initiatives aligned with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Relevant digital marketing certifications advantageous.
• 5–8 years’ experience in digital marketing, media planning, or campaign strategy.
• Experience within financial services, investments, wealth, or corporate marketing environments preferred.
• Proven experience managing: B2B digital campaigns; Thought leadership campaigns; Awareness and engagement strategies.
• Experience working with multiple stakeholders in a matrixed environment.

Responsibilities

• Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives.
• Translate marketing briefs, budgets, and commercial objectives into channel, audience, and campaign plans.
• Lead detailed digital media plans and optimise campaigns.
• Collaborate with Campaign Management and Paid Media Operations teams for accurate implementation and effective execution.
• Drive B2B audience strategy for institutional, corporate, financial, and professional segments.
• Manage stakeholder expectations and delivery timelines with Marketing, Product, Corporate affairs, and communications teams.
• Collaborate with Social Media & Brand teams on content strategies and campaigns.
• Support digital adoption campaigns and customer education initiatives across platforms.
• Monitor KPIs and generate actionable insights with analytics teams.
• Ensure governance, risk & compliance across digital activity.
• Stay ahead of trends and drive innovation in digital marketing.

Skills

Digital media planning

B2B digital marketing

Social media & content marketing

Marketing analytics & reporting

Campaign planning & optimisation

SEO principles

Budget planning & management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Old Mutual Limited in Cape Town is seeking a Digital Marketing Manager to lead integrated digital strategies for B2B audiences across multiple business units. You’ll translate briefs into channel plans, manage budgets, and drive thought leadership content in a collaborative, governance-focused environment.

You will partner with Marketing, Product, and Compliance teams to deliver engaging campaigns, optimise performance, and advance digital adoption initiatives aligned with business objectives.