Digital Marketing Manager (B2B & Group Functions)

Old Mutual Limited; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Old Mutual Limited in Cape Town is seeking a Digital Marketing Manager to lead integrated digital strategies for B2B audiences across multiple business units. You’ll translate briefs into channel plans, manage budgets, and drive thought leadership content in a collaborative, governance-focused environment.

You will partner with Marketing, Product, and Compliance teams to deliver engaging campaigns, optimise performance, and advance digital adoption initiatives aligned with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Relevant digital marketing certifications advantageous.
• 5–8 years’ experience in digital marketing, media planning, or campaign strategy.
• Experience within financial services, investments, wealth, or corporate marketing environments preferred.
• Proven experience managing: B2B digital campaigns; Thought leadership campaigns; Awareness and engagement strategies.
• Experience working with multiple stakeholders in a matrixed environment.

Responsibilities

• Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives.
• Translate marketing briefs, budgets, and commercial objectives into channel, audience, and campaign plans.
• Lead detailed digital media plans and optimise campaigns.
• Collaborate with Campaign Management and Paid Media Operations teams for accurate implementation and effective execution.
• Drive B2B audience strategy for institutional, corporate, financial, and professional segments.
• Manage stakeholder expectations and delivery timelines with Marketing, Product, Corporate affairs, and communications teams.
• Collaborate with Social Media & Brand teams on content strategies and campaigns.
• Support digital adoption campaigns and customer education initiatives across platforms.
• Monitor KPIs and generate actionable insights with analytics teams.
• Ensure governance, risk & compliance across digital activity.
• Stay ahead of trends and drive innovation in digital marketing.

Skills

Digital media planning

B2B digital marketing

Social media & content marketing

Marketing analytics & reporting

Campaign planning & optimisation

SEO principles

Budget planning & management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Let's Write Africa's Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description The Digital Marketing Manager is responsible for developing and driving integrated digital marketing strategies and media plans for Business Units and Group Functions focused primarily on B2B audiences, including:

• Institutions
• Corporates
• Investment firms
• Financial advisers
• Employer groups
• Professional audiences

The role supports key business units and functions such as:

• Old Mutual Investment Group
• Old Mutual Wealth
• Old Mutual Alternative Investments
• Old Mutual Corporate
• Old Mutual Unit Trusts
• GRiD (Smart Goals, Rewards, Digital Adoption & Servicing)
• Human Capital (HR)
• On The Money (Financial Education)

The role translates stakeholder budgets, objectives, and targets into integrated digital marketing strategies focused on:

• Brand and product awareness
• Audience engagement
• Consideration and thought leadership
• Digital platform adoption and servicing engagement

The role also ensures that strategies are translated into actionable digital media plans and optimised campaigns aligned to business and marketing objectives.

Key Accountabilities

1. Digital Marketing Strategy Development

   Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives Translate marketing briefs, budgets, and commercial objectives into: Channel strategies Audience strategies Campaign plans Support full-funnel digital planning across: Awareness Consideration Engagement Adoption

2. Media Planning & Campaign Development

   Develop detailed digital media plans aligned to: Campaign objectives Audience targeting requirements Budget allocation Collaborate with Campaign Management and Paid Media Operations teams to ensure: Accurate implementation Effective execution Campaign optimisation Ensure campaigns are aligned to: Platform best practices Audience behaviour Business outcomes

3. B2B Audience Strategy & Engagement

   Develop digital marketing approaches tailored for: Institutional audiences Corporate decision-makers Financial and investment stakeholders Professional audiences Build engagement strategies focused on: Thought leadership Lead nurturing Executive engagement Educational content distribution

4. Stakeholder Management & Business Partnership

   Serve as the key digital marketing partner for allocated Business Units and Group Functions Build strong relationships with: Marketing teams Product teams Corporate affairs and communications stakeholders Guide stakeholders on: Digital marketing best practices Campaign planning Audience targeting Channel selection Manage stakeholder expectations and delivery timelines effectively

5. Social Media & Content Collaboration

   Collaborate with the Social Media Manager and Brand teams to: Develop platform-specific content strategies Align social campaigns to broader digital objectives Support the amplification of: Thought leadership Executive profiling Employer branding initiatives Financial education content

6. Digital Adoption Campaigns

   Support digital adoption and servicing initiatives across Group platforms and tools Develop campaigns focused on: Self-service adoption Platform engagement Customer education and onboarding Work closely with Technology and Product teams to improve digital engagement outcomes

7. Performance Monitoring & Reporting

   Monitor and evaluate campaign performance against agreed KPIs Collaborate with analytics teams to: Generate actionable insights Identify optimisation opportunities Ensure reporting focuses on: Business impact Audience engagement Marketing effectiveness

8. SEO & Organic Visibility

   Support Partner with SEO specialists to improve: Organic visibility Content discoverability Search performance for relevant product and thought leadership content Ensure content strategies support search best practices

9. Governance, Risk & Compliance

   Ensure all digital marketing activity complies with: Financial services regulations Brand governance standards Internal approval processes Maintain strong governance across: Digital communications Content distribution Media activity

10. Innovation & Future Readiness

    Stay informed on emerging digital marketing trends and platform developments Identify opportunities to improve: Audience engagement Content effectiveness Digital experience optimisation Support the adoption of new digital marketing capabilities and approaches where relevant

Key Performance Indicators (KPIs) Campaign reach and engagement Website traffic and audience quality Digital adoption metrics Media delivery efficiency Stakeholder satisfaction Content engagement and amplification Brand visibility and consideration metrics

Qualification & Experience

• Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field
• Relevant digital marketing certifications advantageous
• Experience 5–8 years’ experience in digital marketing, media planning, or campaign strategy
• Experience within financial services, investments, wealth, or corporate marketing environments preferred
• Proven experience managing: B2B digital campaigns Thought leadership campaigns Awareness and engagement strategies
• Experience working with multiple stakeholders in a matrixed environment

Technical Competencies

• Digital media planning and strategy
• B2B digital marketing
• Social media and content marketing
• Marketing analytics and reporting
• Campaign planning and optimisation
• Understanding of SEO principles
• Budget planning and management

Behavioural Competencies

• Strong communication and presentation skills
• Strategic and analytical thinking
• Stakeholder management and influencing ability
• Attention to detail and project management capability
• Collaborative and solutions-oriented mindset
• Strong commercial and customer-centric orientation

Future-Ready Capabilities

• Understanding of privacy-first digital marketing environments
• Ability to integrate audience, content, and channel strategies effectively
• Strong understanding of professional and executive audience engagement
• Ability to adapt to evolving digital ecosystems and customer behaviours

Working Relationships

• Internal Group Marketing Business Unit Marketing Teams Brand & Communications Teams Product & Technology Teams Analytics & Insights Teams Compliance and Legal External Creative agencies Media agencies Platform partners Industry and publishing partners

Additional Requirements

Additional Requirements Ability to manage multiple stakeholders and priorities Strong governance and compliance mindset High level of accountability and professionalism na Skills Competencies Action Oriented Builds Effective Teams Business Insight Communicates Effectively Cultivates Innovation Drives Results Ensures Accountability Manages Complexity Education Bachelors Degree (B): Marketing (Required)

Closing Date 30 October 2026 , 23:59 The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!

Old Mutual is a premium African financial services organisation that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries. The lines of business include Life and Savings, Property and Casualty, Asset Management and Banking and Lending. We are rooted in our purpose of Championing Mutually Positive Futures Every Day and believe that a great customer experience is anchored in a great employee experience.