Sports Media Relations Officer

Placements24; Randburg; Hybrid; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Hybrid work model offering flexibility

Exposure to high-profile sports events

Professional development and training

Comprehensive health and retirement (n

Job summary

Placements24 in Randburg, Gauteng is seeking a skilled Sports Media Relations Officer for a hybrid role requiring on-site presence for key events and remote work for content development and planning.

The candidate should have at least 4 years in media relations within sports, strong storytelling, copywriting, and proficiency with media monitoring tools. Excellent communication across journalists and social media is essential.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• Minimum of 4 years of experience in media relations, public relations, or communications, preferably within the sports sector.
• Proven success in developing and executing media relations strategies.
• Excellent written and verbal communication skills, with strong storytelling and copywriting abilities.
• Proficiency in media monitoring tools and social media platforms.
• Strong understanding of the media landscape and journalistic practices.
• Ability to work under pressure and manage sensitive issues effectively.
• Experience in a hybrid work environment is a plus.
• Must be able to work on-site in Randburg for key events and meetings.

Responsibilities

• Develop and implement comprehensive media relations strategies to enhance brand visibility and reputation.
• Build and maintain strong relationships with journalists, broadcasters, and sports media influencers.
• Write and distribute press releases, media advisories, and other press materials.
• Organize and manage press conferences, media events, and interviews.
• Serve as a spokesperson for the organization when required, acting as a liaison between the organization and the media.
• Monitor media coverage and provide regular reports on press clippings and sentiment.
• Develop crisis communication plans and manage media responses during challenging situations.
• Create engaging content for various media platforms, including social media and website news sections.
• Collaborate with internal teams to ensure consistent messaging across all communications.
• Manage media accreditation for events.

Skills

Storytelling & copywriting

Written & verbal communication

Media relations

Content creation for social media

Event/media coordination

Education

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field

Tools

Media monitoring tools

Job description

About the Role

Our client, a key player in the sports industry, is seeking a skilled and strategic Sports Media Relations Officer for their operations in Randburg, Gauteng. This hybrid role combines essential on-site engagement for events and media coordination with remote responsibilities for content development and communication planning. You will be responsible for managing the organization's public image, building relationships with media outlets, and promoting its athletes, events, and initiatives. The ideal candidate will have a strong understanding of sports, exceptional communication skills, and a proven ability to craft compelling narratives. You will act as the primary point of contact for media inquiries, coordinate press conferences, and develop press releases and media kits. This role offers a dynamic blend of strategic planning and hands‑on execution, requiring presence at key events and media activities in the Randburg area, while allowing for remote work on specific tasks. Join us to shape the public perception of sports within Gauteng.

Key Responsibilities

• Develop and implement comprehensive media relations strategies to enhance brand visibility and reputation.
• Build and maintain strong relationships with journalists, broadcasters, and sports media influencers.
• Write and distribute press releases, media advisories, and other press materials.
• Organize and manage press conferences, media events, and interviews.
• Serve as a spokesperson for the organization when required, acting as a liaison between the organization and the media.
• Monitor media coverage and provide regular reports on press clippings and sentiment.
• Develop crisis communication plans and manage media responses during challenging situations.
• Create engaging content for various media platforms, including social media and website news sections.
• Collaborate with internal teams to ensure consistent messaging across all communications.
• Manage media accreditation for events.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• Minimum of 4 years of experience in media relations, public relations, or communications, preferably within the sports sector.
• Demonstrated success in developing and executing media relations strategies.
• Excellent written and verbal communication skills, with strong storytelling and copywriting abilities.
• Proficiency in media monitoring tools and social media platforms.
• Strong understanding of the media landscape and journalistic practices.
• Ability to work under pressure and manage sensitive issues effectively.
• Experience in a hybrid work environment is a plus.
• Must be able to work on‑site in Randburg for key events and meetings.

Benefits

• Annual salary of ZAR.
• Comprehensive health and retirement benefits.
• Generous annual leave allowance.
• Hybrid work model offering flexibility.
• Opportunities for professional development and training.
• Exposure to high-profile sports events and personalities in Gauteng.
• A collaborative and dynamic work environment.