Sports Marketing Manager

Placements24; Randburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Pension fund contribution

Generous paid time off

Industry networking

Hybrid work environment

Job summary

Placements24 is seeking a creative and results-driven Sports Marketing Manager in Randburg, Gauteng. You will develop and execute marketing strategies for a diverse roster of sports clients, including athletes, teams and brands, with a focus on fan engagement and commercial growth.

This hybrid role blends hands-on campaign management with collaboration across creative, digital and PR teams, demanding strong communication, strategic thinking and a proven ability to deliver measurable results for

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years in marketing with significant sports industry experience.
• Proven experience in developing and executing successful campaigns.
• Strong understanding of digital marketing and content creation.
• Excellent project management, organizational, and analytical skills.
• Strong client management and relationship-building abilities.
• Willingness to work evenings and weekends for events.

Responsibilities

• Develop and implement marketing plans for sports clients across platforms.
• Manage client relationships as primary contact for marketing initiatives.
• Oversee creation of marketing content including social posts and press releases.
• Plan and execute integrated campaigns for brand visibility and fan engagement.
• Analyze campaign performance and provide actionable insights.
• Identify and secure partnerships and sponsorship opportunities.
• Collaborate with internal teams to ensure seamless execution.
• Manage marketing budgets and allocate resources.

Skills

Marketing strategy

Campaign management

Digital marketing

Social media

Content creation

Client management

Project management

Analytics

Communication skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business Administration

Job description

About the Role

Our client, a dynamic and growing sports marketing agency based in Randburg, Gauteng, is seeking a creative and results-oriented Sports Marketing Manager. This role is responsible for developing and executing innovative marketing strategies for a diverse portfolio of sports clients, including athletes, teams, and sports brands. You will play a key role in driving brand awareness, fan engagement, and commercial success for our clients. The ideal candidate will have a deep understanding of the sports industry, a proven track record in marketing campaign management, and excellent communication and interpersonal skills. This hybrid role offers the flexibility to blend remote work with essential on-site collaboration, allowing for a dynamic and engaging work experience.

Key Responsibilities

• Develop and implement comprehensive marketing plans and strategies for sports clients across various platforms (digital, social media, traditional advertising, PR).
• Manage client relationships, serving as the primary point of contact for marketing initiatives.
• Oversee the creation of compelling marketing content, including social media posts, press releases, advertisements, and event materials.
• Plan and execute integrated marketing campaigns to enhance brand visibility and fan engagement.
• Analyze marketing campaign performance, track key metrics, and provide regular reports with actionable insights.
• Identify and secure strategic partnerships and sponsorship opportunities for clients.
• Stay abreast of the latest trends and innovations in sports marketing and digital media.
• Collaborate with internal teams (e.g., creative, digital, PR) to ensure seamless execution of marketing strategies.
• Manage marketing budgets effectively, ensuring optimal allocation of resources.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a significant portion focused on the sports industry.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media platforms, and content creation.
• Excellent project management, organizational, and analytical skills.
• Strong client management and relationship-building abilities.
• Creative thinking and a passion for sports.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Excellent written and verbal communication skills.
• Willingness to work occasional evenings and weekends as needed for events and client needs.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Pension fund contribution.
• Generous paid time off.
• Opportunities for professional development and industry networking.
• Exposure to a wide range of exciting sports clients and projects.
• Hybrid work environment offering a balance of flexibility and collaboration.