Media Relations Specialist

Placements24; Johannesburg; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Comprehensive health and wellness ben­

Professional development opportunities

Creative and energetic work culture

Generous annual leave

Employee discounts

Job summary

Placements24 in Johannesburg is seeking a proactive Media Relations Specialist to craft comprehensive media strategies and secure positive coverage across multiple platforms. You will manage press materials, build journalist relationships, and collaborate with marketing teams to ensure consistent messaging.

The ideal candidate will have 3–5 years in media relations, strong storytelling, and a robust South Africa media network.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience in media relations, public relations, or corporate communications, preferably within the entertainment, lifestyle, or consumer goods sectors.
• Proven track record of securing positive media coverage.
• Excellent written and verbal communication skills, with exceptional storytelling and copywriting abilities.
• Strong media network and established relationships with journalists in South Africa.

Responsibilities

• Develop and implement strategic media relations plans to achieve company objectives and enhance brand reputation.
• Craft compelling press releases, media advisories, pitch letters, and other communication materials.
• Proactively identify and pursue media opportunities to secure positive coverage across print, online, broadcast, and social platforms.
• Build and maintain strong, long-term relationships with journalists, editors, producers, and relevant media contacts.
• Monitor media coverage, analyze trends, and prepare reports on media activity and sentiment.
• Organize and coordinate press conferences, media events, and interviews.
• Develop crisis communication plans and act as a spokesperson or support spokespeople during sensitive situations.
• Collaborate with marketing, social media, and content teams for integrated messaging.

Skills

Media relations

Copywriting

Strategic thinking

Relationship building

Crisis communications

Social media outreach

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field

Tools

Media monitoring tools

Job description

About the Role

Our client, a dynamic and fast-growing entertainment and lifestyle brand, is seeking a proactive and results-oriented Media Relations Specialist to join their corporate communications team. This role is based in the bustling heart of Johannesburg, Gauteng . The Media Relations Specialist will be responsible for developing and executing comprehensive media strategies to enhance brand visibility, manage public perception, and secure positive media coverage across various platforms. The ideal candidate possesses exceptional communication skills, a strong understanding of the media landscape, and a proven ability to build and maintain relationships with journalists, influencers, and key media stakeholders. You will play a pivotal role in shaping the public narrative surrounding our client's exciting ventures and initiatives. This is an outstanding opportunity to contribute to the growth and reputation of a prominent brand in the vibrant South African market.

Key Responsibilities

• Develop and implement strategic media relations plans to achieve company objectives and enhance brand reputation.
• Craft compelling press releases, media advisories, pitch letters, and other communication materials.
• Proactively identify and pursue media opportunities to secure positive coverage in print, online, broadcast, and social media.
• Build and maintain strong, long-term relationships with journalists, editors, producers, and relevant industry media contacts.
• Monitor media coverage, analyze trends, and prepare comprehensive reports on media activity and sentiment.
• Manage media inquiries and respond promptly and professionally.
• Organize and coordinate press conferences, media events, and interviews.
• Develop crisis communication plans and act as a spokesperson or support spokespeople during sensitive situations.
• Collaborate with marketing, social media, and content teams to ensure consistent messaging and integrated communication efforts.
• Stay abreast of industry trends, news, and competitor activities relevant to the entertainment and lifestyle sectors in Johannesburg .

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience in media relations, public relations, or corporate communications, preferably within the entertainment, lifestyle, or consumer goods sectors.
• Proven track record of securing positive media coverage.
• Excellent written and verbal communication skills, with exceptional storytelling and copywriting abilities.
• Strong media network and established relationships with journalists in South Africa.
• Proficiency in media monitoring and analysis tools.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Strategic thinking and excellent problem-solving skills.
• Experience with social media platforms and influencer outreach is an advantage.
• Must have valid work authorization for South Africa .

Benefits

• Competitive salary based on experience and qualifications.
• Performance-based bonuses and incentives.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and attending industry conferences.
• Be part of a creative and energetic work culture in Gauteng .
• Generous annual leave and holiday package.
• Employee discounts and perks related to the brand's offerings.