Sports Media Relations Specialist

Placements24; Upington; Sur place; ZAR 420 000 - 540 000; Plein temps

Résumé du poste

Placements24 is seeking a Sports Media Relations Specialist to lead media outreach for Upington's sports programs. You will craft press materials, build relationships with journalists, and act as the organisation's spokesperson for media inquiries.

The ideal candidate has a Bachelor's in Communications or related field and at least four years' experience in media relations, with proven writing, monitoring, and narrative skills across social and traditional platforms.

Qualifications

• Bachelor's degree in communications or related field.
• Minimum of 4 years in media relations or PR, preferably in sports.
• Proven ability to write press materials and manage media inquiries.

Responsabilités

• Develop and execute strategic media relations plans to enhance public profile.
• Build relationships with journalists, broadcasters and bloggers.
• Write and distribute press materials.
• Serve as spokesperson and coordinate interviews.
• Monitor coverage and report on media activity.
• Develop crisis communications plans and manage responses.
• Organize press conferences and media days.
• Collaborate with marketing to ensure consistent messaging.
• Pitch stories to media outlets about achievements and events.
• Stay informed about sports media trends.

Connaissances

Media relations

Press materials

Crisis communication

Storytelling

Formation

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field

Outils

Media monitoring tools

Social media analytics

Description du poste

About the Role

Our client, a dynamic organization within the Leisure & Sports sector, is seeking a proactive and skilled Sports Media Relations Specialist for their operations in Upington, Northern Cape. This role is crucial for managing the organization's public image and ensuring positive media coverage for its various sports programs, events, and initiatives. The ideal candidate will have a proven ability to build strong media relationships, craft compelling press materials, and effectively communicate key messages to diverse audiences. You will be the primary point of contact for media inquiries and will play a vital role in shaping the narrative around sports within the Upington community and beyond. This is an exciting opportunity to contribute to the visibility and success of sports in the Northern Cape.

Key Responsibilities

• Develop and execute strategic media relations plans to enhance the organization's public profile.
• Build and maintain strong relationships with journalists, broadcasters, bloggers, and other media influencers.
• Write and distribute press releases, media advisories, feature stories, and other PR materials.
• Serve as a spokesperson for the organization, responding to media inquiries and coordinating interviews.
• Monitor media coverage, track key mentions, and provide regular reports on media activity and sentiment.
• Develop crisis communication plans and manage media responses during sensitive situations.
• Organize press conferences, media days, and other media engagement events.
• Collaborate with marketing and communications teams to ensure consistent messaging across all platforms.
• Pitch story ideas to media outlets to highlight achievements, events, and key initiatives.
• Stay informed about current events and trends in the sports industry and local media landscape.

Requirements

• A Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• A minimum of 4 years of experience in media relations, public relations, or communications, preferably within the sports industry.
• Demonstrated success in building and nurturing media relationships.
• Excellent writing, editing, and proofreading skills, with a strong portfolio of press materials.
• Proven ability to craft compelling narratives and communicate complex information clearly.
• Experience in media monitoring and analysis.
• Strong understanding of social media platforms and their role in media relations.
• Ability to think strategically and execute tactical plans effectively.
• Excellent interpersonal skills and the ability to work under pressure.
• A passion for sports and a keen interest in the media landscape.

Benefits

Our client offers a competitive salary and benefits package. This role provides a unique opportunity to significantly impact the public perception and success of sports initiatives in Upington and the wider Northern Cape region. You will work with a dedicated team and gain valuable experience in sports communications. Join an organization committed to promoting sports and engaging the community through effective media outreach.