Sports Marketing and Events Coordinator

Placements24; Midrand; Hybrid; ZAR 350,000 - 550,000; Full time

Job summary

Placements24 is seeking a creative Sports Marketing and Events Coordinator in Midrand, Gauteng to drive promotional activities and manage a portfolio of sports events. You will craft engaging campaigns, oversee brand presence, and coordinate logistics from local tournaments to regional competitions.

The ideal candidate has a Bachelor's degree in Marketing or related field, at least four years in sports marketing or events, strong digital skills, and a passion for sport.

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, or related discipline.
• Minimum of 4 years in sports marketing or event management.
• Proven track record in developing marketing campaigns and managing events.
• Strong knowledge of digital marketing, social media, and content creation.
• Excellent organizational, project management, and multitasking skills.
• Excellent written and verbal communication with strong presentation abilities.
• Proficiency in marketing and event management software.
• Passion for sports and a creative mindset.

Responsibilities

• Develop and implement integrated marketing strategies to promote sports events, leagues, and brand initiatives.
• Create compelling marketing content, including social media posts, website copy, press releases, and promotional materials.
• Manage social media channels, engaging with fan bases and monitoring online conversations.
• Plan, coordinate, and execute all logistical aspects of sports events, including venue selection, vendor management, scheduling, and on-site execution.
• Build and maintain relationships with media partners, sponsors, and key stakeholders to enhance event visibility and commercial opportunities.
• Analyze campaign performance and event metrics, providing reports and recommendations for future optimization.
• Manage event budgets, ensuring cost-effectiveness and return on investment.
• Stay abreast of industry trends and competitor activities to identify new marketing and event opportunities.

Skills

Marketing

Event management

Digital marketing

Social media

Content creation

Project management

Communication

Presentation skills

Marketing software

Education

Bachelor's degree

Tools

Marketing software

Event management software

Job description

About the Role

Our client is seeking a creative and results-driven Sports Marketing and Events Coordinator to spearhead promotional activities and event management for their sports division in Midrand, Gauteng. This role demands a blend of marketing acumen, event planning expertise, and a deep understanding of the sports landscape. You will be responsible for developing and executing innovative marketing campaigns, managing brand presence across various platforms, and coordinating the logistics for a portfolio of sports events, from local tournaments to larger regional competitions. The ideal candidate is a proactive self-starter with a flair for storytelling and a proven ability to generate excitement and engagement around sports properties. This is an exciting opportunity to shape the marketing and event strategy for a dynamic organization in the heart of Midrand, Gauteng.

Key Responsibilities

• Develop and implement integrated marketing strategies to promote sports events, leagues, and brand initiatives.
• Create compelling marketing content, including social media posts, website copy, press releases, and promotional materials.
• Manage social media channels, engaging with fan bases and monitoring online conversations.
• Plan, coordinate, and execute all logistical aspects of sports events, including venue selection, vendor management, scheduling, and on-site execution.
• Build and maintain relationships with media partners, sponsors, and key stakeholders to enhance event visibility and commercial opportunities.
• Analyze campaign performance and event metrics, providing reports and recommendations for future optimization.
• Manage event budgets, ensuring cost-effectiveness and return on investment.
• Stay abreast of industry trends and competitor activities to identify new marketing and event opportunities.

Requirements

• A Bachelor's degree in Marketing, Communications, Sports Management, or a related discipline.
• Minimum of 4 years of experience in sports marketing, event management, or a similar role.
• Demonstrated success in developing and executing marketing campaigns and managing events.
• Strong knowledge of digital marketing channels, social media platforms, and content creation.
• Excellent organizational, project management, and multitasking skills.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Proficiency in relevant marketing and event management software.
• A passion for sports and a creative mindset.

Benefits

Our client offers a competitive salary commensurate with experience, along with opportunities for career advancement and professional development. You will be joining a forward-thinking team with a collaborative culture, contributing to the exciting growth of sports within Midrand, Gauteng. This role is designed for remote execution, allowing you to manage projects and campaigns from any location, promoting ultimate flexibility. We provide the necessary tools and support to ensure your success in this remote capacity.