Sports Marketing Executive

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Health benefits

Professional development

Generous paid time off

Job summary

Placements24 is seeking a creative and strategic Sports Marketing Executive to develop and implement campaigns for sports properties in Stellenbosch. The role focuses on increasing brand awareness, fan engagement, and boosting ticket sales and merchandise revenue.

You will collaborate with internal teams and external partners to execute impactful marketing initiatives, with a strong emphasis on digital media, storytelling, and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Proven experience in sports marketing or brand management, preferably within the sports industry.
• Strong understanding of digital marketing, social media platforms, and analytics tools.
• Excellent written and verbal communication skills, with storytelling ability.
• Experience in event planning and execution.
• Ability to work effectively in a fast-paced, team-oriented environment.

Responsibilities

• Develop and execute comprehensive marketing strategies to promote sports events, teams, and athletes.
• Manage social media channels, create engaging content, and monitor online presence.
• Plan and oversee advertising campaigns across digital, print, and broadcast media.
• Analyze market trends and competitor activities to identify new opportunities.
• Collaborate with sponsorship teams to develop and activate partnership marketing programs.
• Organize and manage promotional events and fan engagement activities.

Skills

Sports marketing

Brand management

Digital marketing

Content creation

Analytics

Event planning

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Hootsuite

Brandwatch

Job description

About the Role

Our client is looking for a creative and strategic Sports Marketing Executive to develop and implement innovative marketing campaigns for their sports properties in Stellenbosch . This role is responsible for increasing brand awareness, driving fan engagement, and boosting ticket sales and merchandise revenue. You will collaborate with various internal teams and external partners to execute impactful marketing initiatives. The ideal candidate is a passionate sports enthusiast with a proven track record in marketing, digital media, and brand management, eager to contribute to the growth of sports entertainment.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to promote sports events, teams, and athletes.
• Manage social media channels, create engaging content, and monitor online presence.
• Plan and oversee advertising campaigns across various media platforms (digital, print, broadcast).
• Analyze market trends and competitor activities to identify new opportunities.
• Collaborate with sponsorship teams to develop and activate partnership marketing programs.
• Organize and manage promotional events and fan engagement activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in sports marketing or brand management, preferably within the sports industry.
• Strong understanding of digital marketing, social media platforms, and analytics tools.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Experience in event planning and execution.
• Ability to work effectively in a fast-paced, team-oriented environment.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional development in the sports industry.
• Generous paid time off.
• Work in the vibrant city of Stellenbosch .