Sports Marketing Specialist

Placements24; Cape Town; Hybrid; ZAR 480,000 - 760,000; Full time

Benefits offered by this job

Fully remote working arrangement

Performance-based incentives andBonuse

Professional development opportunities

Opportunity to work with leading sport

Collaborative and innovative remote工作

Generous annual leave and flexible hrs

Company-provided laptop and home офис

Job summary

Placements24 in Cape Town is seeking a creative Sports Marketing Specialist to lead integrated marketing campaigns for our client, a major sports franchise. You will drive brand visibility, fan engagement, and revenue through digital, social, traditional, and event channels.

The ideal candidate has 4–6 years in sports marketing, strong analytics, and storytelling flair. This is a fully remote role with collaboration across a national/international team and partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, or related field.
• 4-6 years of marketing experience with focus on sports marketing.
• Experience in digital marketing, social media management, and content creation.
• Strong analytics tools knowledge (Google Analytics) and CRM systems.
• Excellent written and verbal communication; creative flair.
• Ability to work independently in a remote setting.
• Passion for sports and fan engagement strategies.
• Experience with graphic design software is a plus.
• Ability to collaborate with remote teams and partners.
• Demonstrated success in developing impactful campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and fan engagement.
• Manage social media channels, creating engaging content and fostering community interaction.
• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and paid advertising.
• Collaborate with media partners and design agencies to create compelling advertising materials.
• Organize and promote fan events, community outreach programs, and corporate hospitality initiatives.
• Analyze market trends, competitor activities, and campaign performance to optimize strategies.
• Manage the marketing budget and track ROI for all marketing activities.
• Develop and maintain strong relationships with sponsors, media, and key stakeholders.
• Create engaging marketing collateral, press releases, and website content.
• Stay ahead of emerging marketing technologies and trends in the sports industry.

Skills

Sports marketing

Digital marketing

Social media

Content creation

Campaign management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM systems

Graphic design software

Job description

About the Role

Our client, a prominent sports franchise located in the vibrant city of Cape Town , is seeking a creative and results-driven Sports Marketing Specialist to spearhead their marketing initiatives. This role is pivotal in enhancing brand visibility, engaging fan bases, and driving revenue through innovative marketing campaigns. You will be responsible for developing and executing integrated marketing strategies across digital, social media, traditional advertising, and event marketing channels. The ideal candidate is deeply knowledgeable about the sports industry, possesses strong digital marketing acumen, and has a flair for storytelling. This is a fully remote role, allowing you to contribute your expertise from anywhere while collaborating closely with a dedicated team. Join us in shaping the future of sports marketing in a truly inspiring setting.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and fan engagement.
• Manage social media channels, creating engaging content and fostering community interaction.
• Oversee digital marketing campaigns, including SEO, SEM, email marketing, and paid advertising.
• Collaborate with media partners and design agencies to create compelling advertising materials.
• Organize and promote fan events, community outreach programs, and corporate hospitality initiatives.
• Analyze market trends, competitor activities, and campaign performance to optimize strategies.
• Manage the marketing budget and track ROI for all marketing activities.
• Develop and maintain strong relationships with sponsors, media, and key stakeholders.
• Create engaging marketing collateral, press releases, and website content.
• Stay ahead of emerging marketing technologies and trends in the sports industry.

Requirements

• A Bachelor's degree in Marketing, Communications, Sports Management, or a related field.
• A minimum of 4-6 years of experience in marketing, with a significant focus on sports marketing.
• Proven experience in digital marketing, social media management, and content creation.
• Strong understanding of marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Excellent written and verbal communication skills, with a creative flair.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• A passion for sports and a deep understanding of fan behavior and engagement strategies.
• Experience with graphic design software is a plus.
• Ability to work collaboratively with remote teams and external partners.
• Demonstrated success in developing and executing impactful marketing campaigns.

Benefits

• Competitive annual salary of R .
• Fully remote working arrangement.
• Performance-based incentives and bonuses.
• Professional development opportunities and access to industry conferences.
• Opportunity to work with a leading sports brand.
• Collaborative and innovative remote work culture.
• Generous annual leave and flexible working hours.
• Company-provided laptop and home office stipend.