Sports Marketing Executive

Placements24; Centurion; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Career development opportunities

Job summary

Placements24 in Centurion is seeking a results-driven Sports Marketing Executive to develop and execute marketing strategies for sports events, programmes and brand initiatives, while driving participant and spectator engagement.

You will manage campaigns across digital and traditional channels, oversee social media content, create marketing collateral, build partnerships with media and sponsors, and report on ROI. A hybrid model combines remote planning with on-site event support.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing, preferably within the sports or leisure industry.
• Proven experience in developing and executing successful marketing campaigns across digital and traditional channels.
• Strong understanding of social media marketing, content creation, and digital analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team in a hybrid work environment.
• Experience with CRM software and marketing automation tools is a plus.
• A passion for sports and a good understanding of the sports landscape.
• Must be able to travel locally and occasionally work evenings/weekends for events.

Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns for sports events and programmes.
• Manage social media platforms, creating engaging content and fostering online community interaction.
• Oversee digital marketing efforts, including SEO, SEM, email marketing, and content marketing.
• Coordinate the creation of marketing collateral, including brochures, advertisements, and promotional materials.
• Build and maintain relationships with media outlets, sponsors, and community partners.
• Analyse marketing campaign performance and provide regular reports on key metrics and ROI.
• Conduct market research to identify trends, opportunities, and competitive insights.
• Organise and manage promotional activities at events.
• Collaborate with internal teams (e.g., sales, event management) to ensure aligned marketing efforts.
• Manage marketing budgets and ensure efficient allocation of resources.

Skills

Marketing strategy

Social media management

Content creation

Digital analytics

Communication skills

Team collaboration

CRM software

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

CRM software

Marketing automation tools

SEO tools

Job description

About the Role

Our client, a dynamic organisation within the Leisure & Sports sector in Centurion, is seeking a results-driven Sports Marketing Executive to join their team. This role is pivotal in developing and executing innovative marketing strategies to promote our client's sports events, programmes, and brand. You will be responsible for increasing brand visibility, driving participant and spectator engagement, and managing marketing campaigns across various channels. The hybrid model allows for strategic planning and content creation to be done remotely, combined with essential on-site activities such as event support, partnership management, and team collaboration. The ideal candidate will have a strong understanding of the sports industry, creative marketing flair, and excellent communication skills. You will work closely with internal teams, external agencies, and media partners to achieve marketing objectives. This is an exciting opportunity for a motivated marketer to make a significant impact in a fast-paced and growing industry, shaping how our client connects with its audience and builds its brand presence.

Key Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns for sports events and programmes.
• Manage social media platforms, creating engaging content and fostering online community interaction.
• Oversee digital marketing efforts, including SEO, SEM, email marketing, and content marketing.
• Coordinate the creation of marketing collateral, including brochures, advertisements, and promotional materials.
• Build and maintain relationships with media outlets, sponsors, and community partners.
• Analyse marketing campaign performance and provide regular reports on key metrics and ROI.
• Conduct market research to identify trends, opportunities, and competitive insights.
• Organise and manage promotional activities at events.
• Collaborate with internal teams (e.g., sales, event management) to ensure aligned marketing efforts.
• Manage marketing budgets and ensure efficient allocation of resources.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing, preferably within the sports or leisure industry.
• Proven experience in developing and executing successful marketing campaigns across digital and traditional channels.
• Strong understanding of social media marketing, content creation, and digital analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team in a hybrid work environment.
• Experience with CRM software and marketing automation tools is a plus.
• A passion for sports and a good understanding of the sports landscape.
• Must be able to travel locally and occasionally work evenings/weekends for events.

Benefits

• This role offers a competitive salary, comprehensive benefits package including medical aid and retirement planning, and opportunities for professional development.
• Enjoy a dynamic hybrid work environment that balances strategic remote work with essential on-site engagement and event support.