Sports Marketing Manager

Placements24; Pietermaritzburg; Sur place; ZAR 550 000 - 900 000; Plein temps

Avantages offerts par ce poste

Bonuses

Health insurance

Retirement plan

Professional development

Industry conferences

Great team culture

Résumé du poste

Placements24 in Pietermaritzburg is seeking an experienced Sports Marketing Manager to lead marketing efforts for sports events, leagues, and brands. You will drive fan engagement, grow brand visibility, and deliver campaigns aligned with South African sports trends.

The ideal candidate will have 5+ years in sports marketing, strong digital marketing skills, and a passion for delivering impactful campaigns across diverse audiences.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Sports Management, or related field.
• Minimum 5 years in sports marketing or brand management with proven campaigns.
• Strong understanding of the South African sports market and consumer preferences.
• Proficiency in digital marketing tools and social media management platforms.
• Excellent communication, negotiation, and interpersonal skills.

Responsabilités

• Develop and implement marketing strategies across digital, traditional, and event platforms to increase brand awareness and fan participation.
• Manage relationships with sponsors, media partners, and other stakeholders to foster collaboration.
• Oversee the creation of marketing content, including social media posts, website updates, press releases, and promotional materials.
• Analyze market trends, competitor activity, and campaign performance data to identify new opportunities and optimize strategies.
• Organize and execute promotional events, match-day activations, and community outreach programs to boost fan engagement and loyalty.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.

Connaissances

Marketing strategy

Brand management

Sponsorships

Digital marketing

Social media management

Budget management

Formation

Bachelor's degree in Marketing, Business Administration, Sports Management

Outils

Social media management platforms

Description du poste

About the Role

Our client is seeking an experienced and dynamic Sports Marketing Manager to join their team in Pietermaritzburg . This pivotal role involves developing and executing comprehensive marketing strategies to promote sports events, leagues, and associated brands. You will be instrumental in driving fan engagement, increasing brand visibility, and achieving key business objectives within the South African sports landscape. The ideal candidate possesses a deep understanding of sports culture, consumer behavior, and the latest marketing trends, coupled with apassion for delivering impactful campaigns that resonate with diverse audiences.

Key Responsibilities

• Develop and implement innovative marketing strategies and campaigns across digital, traditional, and event platforms to increase brand awareness and fan participation.
• Manage relationships with sponsors, media partners, and other stakeholders to foster collaborative opportunities and ensure brand alignment.
• Oversee the creation of compelling marketing content, including social media posts, website updates, press releases, and promotional materials.
• Analyze market trends, competitor activities, and campaign performance data to identify new opportunities and optimize future strategies.
• Organize and execute promotional events, match‑day activations, and community outreach programs to enhance fan engagement and loyalty.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximum return on investment.

Requirements

• Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field.
• Minimum of 5 years of progressive experience in sports marketing or brand management, with a proven track record of successful campaign execution.
• Demonstrated understanding of the South African sports market and consumer preferences.
• Proficiency in digital marketing tools and social media management platforms.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships.

Benefits

• Competitive annual salary with performance-based bonuses.
• Opportunity to work with leading sports organizations and events in KwaZulu-Natal .
• Comprehensive health insurance and retirement plan contributions.
• Professional development opportunities and access to industry conferences.
• A dynamic and passionate work environment focused on sports and entertainment.