Sports Marketing Specialist

Placements24; Mossel Bay; Hybride; ZAR 360 000 - 540 000; Plein temps

Avantages offerts par ce poste

Hybrid work arrangement

Performance bonuses

Professional development

Work with high-profile sports clients

Résumé du poste

Placements24 in Mossel Bay, Western Cape, is seeking a creative Sports Marketing Specialist to drive engagement and brand visibility for a diverse portfolio of athletes and sports properties. This hybrid role blends office-based work with remote flexibility to deliver innovative campaigns across digital, social, and traditional media.

You will develop marketing plans, manage social channels, oversee digital campaigns, coordinate media relations, and analyze ROI to optimize performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 4 years in sports marketing or similar.
• Proven experience in developing and executing successful campaigns.
• Strong knowledge of digital marketing tools and social media platforms.
• Excellent written and verbal communication skills.
• Able to work independently and collaboratively in a hybrid work setting.
• Creative thinking and problem-solving abilities.
• Experience with graphic design software and video editing tools is a plus.
• Deep understanding and passion for various sports.

Responsabilités

• Develop and implement comprehensive marketing plans and strategies for sports clients and events.
• Manage social media platforms, creating engaging content and fostering community interaction.
• Oversee digital marketing campaigns, including SEO, SEM, and email marketing.
• Coordinate media relations, press releases, and public relations activities.
• Create marketing collateral, including brochures, presentations, and advertisements.
• Analyze campaign performance, track KPIs, and provide detailed reports on ROI.
• Identify and leverage sponsorship opportunities to enhance brand value.
• Collaborate with internal teams, athletes, and external partners to ensure brand consistency.
• Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies.

Connaissances

Digital marketing

Social media management

Campaign planning

Content creation

Formation

Bachelor's degree in Marketing or related field

Outils

Graphic design software

Video editing tools

Description du poste

About the Role

Our client, a dynamic sports agency based in Mossel Bay, Western Cape, is looking for a creative and results-oriented Sports Marketing Specialist to drive engagement and brand visibility for their diverse portfolio of athletes and sports properties. This hybrid role offers the flexibility to combine office-based work with remote flexibility. You will be responsible for developing and executing innovative marketing strategies across various channels, including digital, social media, and traditional media. The ideal candidate will have a deep understanding of the sports landscape, a passion for marketing, and a proven ability to create compelling campaigns that resonate with target audiences. This is a key role in shaping our client's brand presence and achieving their marketing objectives within the competitive sports industry.

Key Responsibilities

• Develop and implement comprehensive marketing plans and strategies for sports clients and events.
• Manage social media platforms, creating engaging content and fostering community interaction.
• Oversee digital marketing campaigns, including SEO, SEM, and email marketing.
• Coordinate media relations, press releases, and public relations activities.
• Create marketing collateral, including brochures, presentations, and advertisements.
• Analyze campaign performance, track KPIs, and provide detailed reports on ROI.
• Identify and leverage sponsorship opportunities to enhance brand value.
• Collaborate with internal teams, athletes, and external partners to ensure brand consistency.
• Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in sports marketing or a similar marketing role.
• Proven experience in developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing tools and social media platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a hybrid work setting.
• Creative thinking and problem-solving abilities.
• Experience with graphic design software and video editing tools is a plus.
• Deep understanding and passion for various sports.

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work arrangement offering flexibility.
• Opportunity to work with high-profile sports clients and events.
• Professional development and career advancement opportunities.
• Be part of a growing and dynamic sports marketing agency in Mossel Bay, Western Cape.
• Contribute to the exciting world of sports marketing.