Social Media Specialist

On Line Personnel; Gqeberha; On-site; ZAR 175,000 - 237,000; Full time

Job summary

On Line Personnel is seeking a Social Media Specialist for a permanent role based in Port Elizabeth, Eastern Cape. You will build monthly content across platforms, plan paid campaigns on Meta, TikTok and Google, and collaborate with influencers to grow brand presence.

You will also create trend-driven video content for TikTok, Reels and Shorts, monitor analytics, and publish weekly performance reports to inform strategy. This role demands multi-brand experience and strong reporting skills.

Qualifications

• Minimum 2–3 years in social media, digital marketing or paid media.
• Qualification in Marketing, Communications or Digital Media.
• Hands-on paid campaigns with ROAS and CPC results.
• Capable of concepting and editing short-form video for TikTok/Reels.
• Able to read platform analytics and compile reports.
• Experience managing multiple brand accounts is a plus.
• Candidates must provide links to social accounts or campaigns.

Responsibilities

• Build and manage monthly content calendar across platforms.
• Plan, build, launch and optimise paid campaigns on Meta, TikTok and Google.
• Identify, onboard and manage influencers and brand ambassadors.
• Attend brand events to capture and publish real-time content.
• Produce trend-led video for TikTok, Reels and Shorts.
• Design and execute User generated content campaigns to drive brand advocacy.
• Monitor comments, DMs and mentions with brand consistency.
• Track KPIs and publish weekly snapshots and monthly deep-dives.
• Run regular competitor reviews and suggest strategy.
• Identify and manage brand collaborations and co-marketing partnerships.

Skills

Social media

Digital marketing

Paid media

Video editing

Analytics

Influencer management

Brand campaigns

Education

Marketing qualification

Communications qualification

Digital media qualification

Tools

Meta Ads

Google Ads

TikTok Ads

Instagram

YouTube

Job description

Social Media Specialist job vacancy in Port Elizabeth.

We are looking for a Social Media Specialist for a permanent position based in Port Elizabeth, Eastern Cape.

Salary: R18 500 per month commensurate with qualification and experience.

Requirements:

• Minimum of 2 to 3 years experience in social media, digital marketing and paid media role
• Relevant qualification in Marketing, Communications, Digital Media or equivalent practical experience
• Hands on experience running paid campaigns, with ROAS and CPC results to show for it
• Someone who can concept and edit short form video for TikTok/Instagram reels and shorts
• Comfortable reading platform analytics and turning them into clear reports
• Experience managing more than one brand account highly advantageous
• Candidates to send links to social media accounts or campaigns worked on (essential)

Key Performance Areas:

• Build and manage monthly content calendar across all platforms and brands
• Plan, build, launch and optimise paid campaigns across Meta, TikTok and Google
• Identify, onboard, brief and manage Influencers and Brand Ambassadors
• Attend brand events and activations to capture and publish real time social content
• Produce and publish trend led video for TikTok, Instagram reels and YouTube shorts
• Design and execute User generated content campaigns that drive brand advocacy
• Monitor and respond to comments, DM's and mentions in a brand consistent manner
• Track KPI's and produce weekly snapshots and monthly deep dive reports
• Run regular competitor reviews and present creative strategy recommendations
• Identify and manage brand collaborations and co-marketing partnerships