Social Media Specialist

Zohorecruit; Howick; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Zohorecruit in Howick, South Africa is seeking a creative Social Media Specialist to join our Marketing team. You’ll manage strategy, content across Instagram, Facebook, LinkedIn and TikTok, build our online community and engage with followers.

You’ll work with influencers, coordinate content shoots, track performance with Google, Meta and TikTok analytics, and constantly spot trends to grow brand awareness and website traffic.

Qualifications

• A degree or equivalent qualification in Marketing, Media, Mass Communication, Business Communication or a related field.
• 3–5 years’ experience in social media management.
• Strong experience in social media planning, content creation and campaign execution.
• Solid understanding of Google, Meta and TikTok analytics.
• Experience with at least one of the following tools: Photoshop, Lightroom, Monday.com, Trello, HubSpot.
• Strong copywriting skills you’ll complete a copywriting test during the interview process.
• Excellent English communication skills.
• A sharp eye for detail and a strong sense of what makes content stand out.
• Excellent organisational skills and the ability to stay on top of deadlines.
• A genuine passion for social media, content and brands.
• Strong awareness of current social media trends and industry developments.
• Video editing experience is advantageous.
• A portfolio of your work is required for review during the recruitment process.

Responsibilities

• Develop and implement an engaging social media strategy across Instagram, Facebook, LinkedIn and TikTok.
• Manage the social media content calendar across multiple platforms.
• Plan, create, schedule and publish engaging content.
• Oversee and coordinate content creation with internal and external partners.
• Create content that drives engagement, website traffic and brand awareness.
• Support the development of social media advertising content.
• Manage community engagement by responding to comments and directing queries.
• Keep up to date with social media trends and opportunities.

Skills

Social media management

Copywriting

Video editing

Analytics

English communication

Organisational skills

Education

Degree in Marketing/Media/Mass Communication/Business Communication or related

Certifications in Social Media Management

Photography

Platform Optimisation

Tools

Photoshop

Lightroom

Monday.com

Trello

HubSpot

Job description

Social Media Specialist

Howick, South Africa | Posted on 07/10/2026

We’re looking fora creative, organised and social-media-savvy Social Media Specialist to joinour Marketing team.

If you know yourReels from your TikToks, love spotting the next big social trend, and can turna great product into content people actually want to engage with, this could bethe role for you!

You’ll play a keyrole in growing our social media presence, building our online community,working with influencers and creating content that ultimately drives engagement,website traffic, leads and sales.

You’ll workclosely with the Creative Director, Marketing Operations Manager, outsourcedvideographers, TikTok freelancers and digital agencies to bring the brand tolife across social media.

What You’ll BeDoing

Social MediaManagement

• Help develop and implement anengaging social media strategy aligned with the overall brand vision.
• Manage the social media contentcalendar across multiple platforms.
• Plan, create, schedule and publishengaging content across Instagram, Facebook, LinkedIn and TikTok,including Farm Shop social pages.
• Oversee and coordinate contentcreation with internal and external creative partners.
• Create content that drivesengagement, website traffic and brand awareness.
• Support the development of socialmedia advertising content.
• Manage community engagement byresponding to comments, questions and messages and directing queries tothe relevant teams.
• Keep up to date with social mediatrends, platform changes and new opportunities.
• Help identify creative,cost-effective ways to grow our online following and engagement.

InfluencerManagement

• Help develop and implement aninfluencer strategy to reach new audiences and demographics.
• Identify and coordinate withinfluencers to create brand awareness and social buzz.
• Work with influencers around productlaunches, seasonal campaigns and other marketing activities.
• Coordinate influencer PR packageswith the Marketing Operations Manager.
• Build positive relationships withinfluencers and other brand collaborators.

Photography& Videography

• Coordinate freelance photography andvideography requirements with the Creative Director and MarketingOperations Manager.
• Help arrange content shoots forsocial media, websites, catalogues and other marketing channels.
• Ensure visual content is on-brand,engaging and suitable for each platform.
• Video editing experience will be adefinite advantage.

Analytics& Performance

• Monitor social media performance andengagement.
• Assist with analysing social mediaand advertising metrics.
• Use insights from Google, Meta andTikTok analytics to understand what content works and whereopportunities exist.

Requirements

• A degree or equivalent qualificationin Marketing, Media, Mass Communication, Business Communication ora related field.
• Additional certifications in SocialMedia Management, Photography or Platform Optimisation would beadvantageous.
• 3–5 years’ experience in social mediamanagement.
• Strong experience in social mediaplanning, content creation and campaign execution.
• A solid understanding of Google,Meta and TikTok analytics.
• Experience with at least one of thefollowing tools:
• Photoshop
• Lightroom
• Monday.com
• Trello
• HubSpot
• Strong copywriting skills you’llcomplete a copywriting test during the interview process.
• Excellent English communicationskills.
• A sharp eye for detail and a strongsense of what makes content stand out.
• Excellent organisational skills andthe ability to stay on top of deadlines.
• A genuine passion for social media,content and brands.
• Strong awareness of current socialmedia trends and industry developments.
• Video editing experience isadvantageous.
• A portfolio of your work isrequired for review during the recruitment process.