Social Media Marketing Executive

Placements24; Mossel Bay; On-site; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Professional development opportunities

Collaborative team environment

Competitive salary

Job summary

Placements24 is seeking a creative Social Media Marketing Executive in Mossel Bay to grow the brand’s online presence. You will develop strategies, create engaging content, and drive traffic and conversions across Facebook, Instagram, TikTok, and LinkedIn.

Ideal candidates have a relevant degree and 1–3 years of experience in social media marketing, strong analytics skills, and outstanding copywriting abilities.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 1-3 years experience in social media marketing or community management.
• Proven ability to create engaging content and manage social accounts.
• Strong knowledge of social media analytics and reporting tools.
• Excellent written and verbal communication; concise copy.
• Ability to stay updated with latest platform trends.

Responsibilities

• Develop and execute social media strategies across platforms.
• Create, curate, and schedule content (graphics, videos, posts).
• Monitor channels for trends and engagement opportunities.
• Respond to comments and messages professionally.
• Analyze performance data and report key metrics.
• Collaborate with marketing team to align campaigns.

Skills

Content creation

Social media strategy

Analytical skills

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Analytics tools

Job description

About the Role

Our client is seeking an enthusiastic and creative Social Media Marketing Executive to manage and grow their online community. You will be responsible for developing and implementing social media strategies that enhance brand visibility, engage followers, and drive traffic and conversions. This role requires a deep understanding of various social media platforms, content creation, and community management. Join our vibrant marketing team in Mossel Bay and make a significant impact on our brand's digital footprint.

Key Responsibilities

• Develop and execute engaging social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule compelling content, including graphics, videos, and written posts, tailored to each platform.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments and messages in a timely and professional manner, fostering a positive community atmosphere.
• Analyze social media performance data and generate regular reports on key metrics, providing insights for improvement.
• Collaborate with the marketing team to ensure social media efforts align with broader marketing campaigns and brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-3 years of experience in social media marketing or community management.
• Proven experience in creating engaging content and managing social media accounts.
• Strong understanding of social media analytics and reporting tools.
• Excellent written and verbal communication skills, with a knack for crafting creative and concise copy.
• Ability to stay up-to-date with the latest social media trends and platform updates.

Benefits

• Competitive annual salary.
• Standard health and safety benefits.
• Opportunities for professional development in social media marketing.
• A collaborative and creative team atmosphere.
• Paid time off according to company policy.