Social Media Specialist

Placements24; Mossel Bay; On-site; ZAR 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary

Coastal town location

Professional development

Medical and retirement benefits

Supportive work culture

Job summary

Placements24 in Mossel Bay is seeking a creative and energetic Social Media Specialist to manage the brand's online presence and community. You will develop content that resonates with audiences and reflects the brand voice.

You will publish posts across Facebook, Instagram, Twitter and LinkedIn, monitor trends, respond to comments, analyze performance, and collaborate with the marketing team to drive awareness and website traffic.

Qualifications

• Proven experience as a Social Media Specialist with a portfolio of campaigns.
• Excellent understanding of platforms, audiences, and best practices.
• Strong copywriting and content creation skills with visual sense.
• Proficiency with social media management tools and analytics platforms.

Responsibilities

• Develop, schedule, and publish content across social channels.
• Monitor channels for trends, feedback, and competitive activity.
• Respond to comments and messages promptly to foster engagement.
• Analyze performance metrics and report insights to optimize strategies.
• Collaborate with marketing to align activities with campaigns.

Skills

Copywriting & content creation

Social media strategy

Community management

Analytics & reporting

Team collaboration

Tools

Social media management tools

Analytics platforms

Job description

About the Role

Our client is seeking a creative and energetic Social Media Specialist to manage their online community and brand presence in Mossel Bay . You will be responsible for developing engaging content, managing social media platforms, and fostering meaningful interactions with followers. This role requires a keen understanding of social media trends, excellent communication skills, and the ability to create compelling visual and written content that aligns with the brand's voice and objectives. You will work to increase brand awareness, drive website traffic, and support marketing campaigns through strategic social media initiatives.

Key Responsibilities

• Develop, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels for industry trends, customer feedback, and competitive activity.
• Respond to comments and messages promptly and professionally, fostering positive community engagement.
• Analyze social media performance metrics and report on key insights to optimize strategies.
• Collaborate with the marketing team to align social media activities with broader marketing campaigns and objectives.

Requirements

• Proven experience as a Social Media Specialist or similar role, with a portfolio of successful social media campaigns.
• Excellent understanding of social media platforms, their respective audiences, and best practices.
• Strong copywriting and content creation skills, with an eye for visual aesthetics.
• Proficiency with social media management tools and analytics platforms.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary and opportunities for career advancement.
• Be part of a creative team in a picturesque coastal town.
• Access to professional development and social media marketing training.
• Comprehensive medical and retirement benefits.
• A positive and supportive work culture.