Social Media Marketing Specialist - E-commerce

Placements24; Benoni; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Retirement plan

Professional development opportunities

Dynamic team environment

Employee discounts

Job summary

Placements24 in Benoni seeks a creative Social Media Marketing Specialist to drive ecommerce growth through engaging content and strategic campaigns.

You will manage social media presence, grow brand awareness, and foster a vibrant online community across IG, FB, Pinterest and TikTok. Candidates should bring proven ecommerce experience and strong copy/design skills.

Qualifications

• Experience in social media within an ecommerce context.
• Ability to create engaging content (graphics, video, copy).
• Strong analytics and reporting capabilities.
• Excellent written and verbal communication with brand voice consistency.

Responsibilities

• Develop, implement and manage social media strategies aligned with ecommerce goals.
• Create and publish high quality content across Instagram, Facebook, Pinterest and TikTok.
• Monitor channels, respond to comments, and engage the online community.
• Track KPIs and provide regular performance reports and insights.
• Collaborate with marketing on campaigns, promotions and product launches.

Skills

Content creation

Campaign management

Social media analytics

Copywriting & communication

Graphic design basics

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Spark

Job description

About the Role

Our client is looking for a creative and driven Social Media Marketing Specialist to join their vibrant team in Benoni, focusing on their thriving e-commerce operations. This position is key to developing and executing engaging social media strategies that enhance brand awareness, drive customer engagement, and ultimately boost online sales. You will be responsible for managing our social media presence, creating compelling content, and fostering a strong community around our brand. The ideal candidate has a passion for social media, understands the e-commerce landscape, and possesses excellent communication and content creation skills.

Key Responsibilities

• Develop, implement, and manage social media strategies that align with e-commerce marketing goals and target audience.
• Create, edit, and publish high-quality, engaging content (visual and written) across platforms such as Instagram, Facebook, Pinterest, and TikTok.
• Monitor social media channels daily, respond to comments and messages, and engage with our online community to build relationships.
• Track and analyze social media performance metrics, providing regular reports on key KPIs and recommending adjustments to strategy.
• Collaborate with the marketing team on integrated campaigns, promotions, and product launches.
• Stay informed about the latest social media trends, platform updates, and competitor activities within the e-commerce sector.

Requirements

• Proven experience as a Social Media Specialist or similar role, ideally within an e-commerce context.
• Demonstrated ability to create compelling social media content (graphics, videos, copy) and manage social media campaigns.
• Strong understanding of social media analytics and reporting tools.
• Excellent written and verbal communication skills, with a keen eye for detail and brand voice consistency.
• Proficiency in using social media management tools and graphic design software (e.g., Canva, Adobe Spark).
• A bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based incentives.
• Comprehensive medical insurance and retirement savings plan.
• Opportunities for professional development and training in digital marketing.
• A supportive and dynamic team environment in Benoni.
• Significant employee discounts on all products available through our e-commerce website.