Social Media Manager - E-commerce

Placements24; Cape Town; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Cape Town setting

Health benefits package

Generous annual leave

Professional development workshops

Job summary

Placements24 in Cape Town is seeking an innovative Social Media Manager to lead ecommerce social initiatives. You will build and maintain a strong online brand, engage customers, and drive sales through strategic content and community management.

The role requires experience managing social media for ecommerce, proficiency with major platforms, and expertise with tools like Hootsuite or Buffer. You will collaborate with marketing and design teams to ensure cohesive campaigns and brand

Qualifications

• Demonstrated experience as a Social Media Manager.
• In-depth knowledge of major social platforms and growth best practices.
• Proficiency with social media management tools such as Hootsuite or Buffer.
• Ability to create compelling and visually appealing content.
• Excellent copywriting, editing and communication skills.
• Solid understanding of digital marketing principles and ecommerce impact.

Responsibilities

• Develop and execute a comprehensive social media strategy for ecommerce goals across Instagram, Facebook, TikTok and Pinterest.
• Create, curate, and schedule engaging content that resonates with the audience and drives awareness and conversions.
• Monitor channels for trends and feedback, responding timely and professionally.
• Manage paid social campaigns including budget allocation, targeting, and ROI analysis.
• Analyze metrics and report KPIs with insights to adjust strategy.
• Collaborate with marketing, design, and ecommerce teams to ensure brand consistency.

Skills

Social media management

Content creation

Copywriting

Analytics & reporting

Paid social advertising

Tools

Hootsuite

Buffer

Analytics tools

Job description

About the Role

Our client is looking for an innovative Social Media Manager to spearhead their e-commerce initiatives in Cape Town . This role is pivotal in building and maintaining a strong online brand presence, driving customer engagement, and ultimately increasing sales through strategic social media management. You will be at the forefront of developing compelling content, managing community interactions, and leveraging social platforms to achieve business objectives. This position offers a fantastic opportunity for a creative and results-oriented individual to shape the digital narrative of a growing e-commerce brand.

Key Responsibilities

• Develop and execute a comprehensive social media strategy tailored to the e-commerce business goals across platforms like Instagram, Facebook, TikTok, and Pinterest.
• Create, curate, and schedule engaging, high-quality content (text, image, video) that resonates with the target audience and drives brand awareness and conversions.
• Monitor social media channels for trends, customer feedback, and potential engagement opportunities, responding in a timely and professional manner.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and performance analysis, to optimize ROI.
• Analyze social media metrics and report on key performance indicators (KPIs), providing insights and recommendations for strategy adjustments.
• Collaborate with marketing, design, and e-commerce teams to ensure brand consistency and integrated campaign execution.

Requirements

• Demonstrated experience as a Social Media Manager , preferably within the e-commerce sector.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for business growth.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Proven ability to create compelling and visually appealing content.
• Excellent copywriting, editing, and communication skills.
• A strong understanding of digital marketing principles and how social media contributes to overall e-commerce success.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work in a beautiful Cape Town setting.
• Comprehensive health benefits package.
• Generous annual leave allowance.
• Access to professional development workshops and industry conferences.