Social Media Content Strategist

Placements24; Paarl; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work

Health & wellness benefits

Professional development

Creative team culture

Job summary

Placements24 in Stellenbosch seeks a Social Media Content Strategist to lead the creation and execution of engaging content across Instagram, Facebook, Twitter and LinkedIn. You will align content with brand guidelines and marketing objectives, balancing creative input with analytical rigor.

The role focuses on developing innovative strategies, managing content calendars, and collaborating with influencers to grow brand presence in a hybrid work environment.

Qualifications

• Proven experience in social media content strategy or a similar content-focused role.
• Ability to develop creative and effective content strategies that drive engagement and brand awareness.
• Excellent understanding of social media platforms, their algorithms, and best practices for content distribution.
• Strong copywriting, editing, and visual storytelling skills.
• Experience with social media management and analytics tools.
• Strong organizational skills and ability to manage multiple projects in a hybrid setting.

Responsibilities

• Develop and implement innovative social media content strategies aligned with marketing goals and target audience.
• Create engaging content calendars, ensuring a consistent and relevant flow of posts across platforms like Instagram, Facebook, Twitter, and LinkedIn.
• Oversee the creation and curation of high-quality visual and written content, including graphics, videos, and copy.
• Monitor social media trends, platform updates, and competitor activities to inform content strategy.
• Analyze content performance metrics, reporting on engagement, reach, and conversion, and use insights to optimize future content.
• Collaborate with influencers and brand advocates to amplify content reach and engagement.

Skills

Content strategy

Content creation

Copywriting

Social media platforms

Analytics & metrics

Influencer collaboration

Project management

Job description

About the Role

Our client is seeking a creative and strategic Social Media Content Strategist to join their team in Stellenbosch . This role is responsible for conceptualizing, developing, and managing engaging content strategies across all social media platforms to enhance brand presence and foster community interaction. You will work closely with the marketing and design teams to ensure content aligns with brand guidelines and marketing objectives. This position offers a dynamic blend of creative input and analytical rigor within a collaborative environment, contributing significantly to our client's digital footprint.

Key Responsibilities

• Develop and implement innovative social media content strategies aligned with marketing goals and target audience.
• Create engaging content calendars, ensuring a consistent and relevant flow of posts across platforms like Instagram, Facebook, Twitter, and LinkedIn.
• Oversee the creation and curation of high-quality visual and written content, including graphics, videos, and copy.
• Monitor social media trends, platform updates, and competitor activities to inform content strategy.
• Analyze content performance metrics, reporting on engagement, reach, and conversion, and use insights to optimize future content.
• Collaborate with influencers and brand advocates to amplify content reach and engagement.

Requirements

• Proven experience in social media content strategy or a similar content-focused role.
• Demonstrated ability to develop creative and effective content strategies that drive engagement and brand awareness.
• Excellent understanding of social media platforms, their algorithms, and best practices for content distribution.
• Strong copywriting, editing, and visual storytelling skills.
• Experience with social media management and analytics tools.
• Strong organizational skills and ability to manage multiple projects simultaneously in a hybrid work setting.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Hybrid work arrangement, offering flexibility to work from home and the office in Stellenbosch.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and training in digital marketing.
• A creative and collaborative team atmosphere focused on innovation and brand building.