Social Media Content Strategist

Placements24; LegKraal Gate; Hybrid; ZAR 420.000 - 660.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Professional development opportunities

Competitive salary

Zusammenfassung

Placements24 is seeking an innovative Social Media Content Strategist for Mahikeng, North West. This hybrid role blends office collaboration with remote flexibility as you shape content strategy across all platforms.

You will develop pillars, oversee calendars, work with designers, copywriters, and analyze performance to optimize campaigns. The ideal candidate has 4–6 years in e-commerce content strategy and strong storytelling skills.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 4-6 years of experience in social media content strategy and creation, preferably in e-commerce.
• Proven ability to develop and execute content strategies that drive engagement.
• Strong understanding of social media platforms, audiences, and formats.
• Excellent copywriting and editing skills with attention to visual aesthetics.
• Proficiency with content management systems and social media scheduling tools.
• Analytical skills to interpret content performance data and make data-driven decisions.
• Strong collaboration and communication in a hybrid team setting.
• Creative storytelling and brand-building mindset.

Aufgaben

• Develop and implement a comprehensive social media content strategy aligned with brand goals and campaigns.
• Plan, curate, and create engaging content (visuals, copy, video) for various social channels.
• Define content pillars, themes, and messaging frameworks that resonate with audiences.
• Oversee the social media content calendar for timely and consistent posting.
• Collaborate with designers, videographers, and copywriters to produce content.
• Analyze performance data and optimize future content strategies.
• Stay updated on trends, platform changes, and best practices in content creation.
• Ensure content adheres to brand guidelines, tone, and compliance.
• Monitor competitor strategies and identify differentiation opportunities.

Kenntnisse

Social media strategy

Content creation

Copywriting

Analytics

Hybrid teamwork

Ausbildung

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

CMS

Social media scheduling tools

Jobbeschreibung

About the Role

Our client, a prominent online retailer, is seeking an innovative and experienced Social Media Content Strategist to drive their content vision across all social platforms. Based in Mahikeng, North West , this hybrid role offers a blend of collaborative office work and remote flexibility. You will be responsible for developing and executing compelling content strategies that align with our client's brand identity, engage target audiences, and achieve marketing objectives. The ideal candidate possesses a strong understanding of social media trends, audience behavior, and content creation best practices, coupled with excellent strategic thinking and creative execution skills. This is a key position to elevate our client's social media presence and connect with customers in meaningful ways. You will work closely with the marketing team to bring creative ideas to life.

Key Responsibilities

• Develop and implement a comprehensive social media content strategy aligned with brand goals and marketing campaigns.
• Plan, curate, and create engaging and high-quality content (visuals, copy, video) for various social media channels.
• Define content pillars, themes, and messaging frameworks that resonate with target audiences.
• Oversee the social media content calendar, ensuring timely and consistent posting.
• Collaborate with graphic designers, videographers, and copywriters to produce exceptional content.
• Analyze content performance metrics and use data insights to optimize future content strategies.
• Stay abreast of emerging social media trends, platform updates, and best practices in content creation and engagement.
• Ensure all content adheres to brand guidelines, tone of voice, and legal compliance.
• Monitor competitor content strategies and identify opportunities for differentiation.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4-6 years of experience in social media content strategy and creation, preferably within an e-commerce environment.
• Demonstrated ability to develop and execute successful content strategies that drive engagement and achieve business objectives.
• Strong understanding of various social media platforms, their audiences, and content formats.
• Excellent copywriting and editing skills with a keen eye for visual aesthetics.
• Proficiency with content management systems and social media scheduling tools.
• Analytical skills to interpret content performance data and make data-driven decisions.
• Strong collaboration and communication skills, with the ability to work effectively in a hybrid team setting.
• Creative mindset with a passion for storytelling and brand building.

Benefits

Our client offers a competitive salary and benefits package for the Social Media Content Strategist role. This position provides a significant opportunity to shape the voice and content of a growing e-commerce brand. The hybrid work model offers flexibility, allowing for both focused individual work and collaborative team interaction. You will benefit from a supportive work environment, opportunities for professional development, and exposure to various aspects of digital marketing. Join a team that values creativity, strategic thinking, and impactful content creation. Contribute to the success of a dynamic online business in the heart of Mahikeng.