About the Role
Our client, a vibrant and expanding e-commerce brand, is seeking an innovative Social Media & Community Manager to join their team in Port Elizabeth. This role is crucial for building and nurturing our online community, enhancing brand engagement, and driving traffic and sales through social media platforms. The ideal candidate will have a deep understanding of social media trends, a knack for creating compelling content, and a passion for connecting with customers. You will be responsible for developing and executing our social media strategy, managing all social channels, and fostering a positive and interactive community around our brand. This is an exciting opportunity to shape our brand's voice and online presence in Port Elizabeth, Eastern Cape. We are looking for someone creative, proactive, and results-oriented to elevate our social media impact.
Key Responsibilities
- Develop, implement, and manage a comprehensive social media strategy to align with business goals and increase brand awareness.
- Create, curate, and publish engaging and high-quality content across various social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn).
- Monitor social media channels for industry trends, customer feedback, and competitive activity.
- Engage with the online community, respond to comments and messages in a timely and brand-appropriate manner, and foster positive interactions.
- Build and manage relationships with influencers and brand advocates.
- Analyze social media performance metrics and provide regular reports on key performance indicators (KPIs) such as engagement, reach, and conversion.
- Develop and execute social media advertising campaigns to drive traffic, leads, and sales.
- Collaborate with marketing, design, and product teams to ensure consistent brand messaging and integrated campaign efforts.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
- Manage social media content calendars and scheduling.
- Identify opportunities for social listening and sentiment analysis.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in social media management, community management, or digital marketing, with a focus on e-commerce.
- Proven track record of creating engaging content and growing social media communities.
- Excellent understanding of major social media platforms and their respective best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Strong written and verbal communication skills, with a keen eye for detail.
- Creative thinking and ability to generate innovative content ideas.
- Experience with social media advertising campaigns is a plus.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Passion for e-commerce and digital trends.
Benefits
- Competitive salary package.
- Comprehensive medical aid benefits.
- Opportunities for professional development and training.
- A dynamic and creative work environment in Port Elizabeth.
- Hybrid work model for flexibility.
- Employee discounts on company products.
- Regular team social events.
- Chance to contribute significantly to brand growth.
- Exposure to the fast-paced e-commerce industry.
- Supportive management and collaborative colleagues.