Social Media Campaign Manager

Placements24; Durban; On-site; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Health insurance

Career development opportunities

Team lunches and social events

Job summary

Placements24 is seeking a Social Media Campaign Manager to join our Durban-based team. You will spearhead end-to-end social media campaigns, from concept to execution, monitoring, and reporting, within a collaborative marketing environment.

The role requires 2-4 years of proven social media experience, strong copywriting, and a keen eye for detail. You will support brand growth from our Durban office and contribute to ongoing campaigns and strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of proven social media management experience.

Responsibilities

• Develop and execute social media strategies to increase brand awareness and engagement.
• Create, curate and manage content across Facebook, Instagram, LinkedIn, TikTok, etc.
• Plan and manage paid social campaigns, budgets, and performance optimization.
• Monitor trends, respond to audience queries, and report on performance.

Skills

Campaign management

Content creation

Analytics

Copywriting

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is searching for a talented and energetic Social Media Campaign Manager to join their thriving team in Durban, KwaZulu-Natal . This role is crucial for developing and executing impactful social media strategies that align with our client's brand objectives and drive engagement. The ideal candidate will have a keen eye for detail, a creative mindset, and a deep understanding of the social media landscape, including emerging trends and platform best practices. You will be responsible for the end-to-end management of social media campaigns, from conceptualization and content creation to execution, monitoring, and reporting. This position requires a proactive individual who can work collaboratively within a marketing team and contribute to the overall success of our client's online presence. The role is office-based, providing a collaborative environment in the heart of Durban, KwaZulu-Natal .

Key Responsibilities

• Develop and implement innovative social media strategies to increase brand awareness, engagement, and lead generation.
• Create, curate, and manage published content (images, video, written) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Plan and execute paid social media advertising campaigns, managing budgets and optimizing for performance.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments and customer queries in a timely and professional manner, fostering a positive community.
• Analyze social media metrics and provide regular reports on campaign performance, insights, and recommendations.
• Collaborate with internal teams (marketing, sales, design) to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest social media best practices, technologies, and trends.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of proven experience in social media management and campaign execution.
• Demonstrated success in managing and growing social media accounts for a brand or organization.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Experience in creating engaging visual and written content.
• Strong understanding of paid social media advertising principles and platforms.
• Excellent copywriting and editing skills.
• Ability to analyze data and translate insights into actionable strategies.
• Strong organizational and project management skills.
• Team player with excellent interpersonal skills.

Benefits

• Our client offers a competitive salary, health insurance, and opportunities for professional development.
• Employees will have the chance to work on exciting campaigns and contribute to a growing brand.
• The role is based in our modern Durban, KwaZulu-Natal office, offering a dynamic and collaborative work environment.
• Regular team lunches and social events are organized.
• We provide training opportunities to keep your skills sharp and offer clear pathways for career advancement within the company.
• This is an excellent opportunity for a passionate social media professional to make a significant impact.