Digital Marketing Manager - SEO & Content

Placements24; South Africa; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Professional development opportunities

Hybrid work model

Job summary

Placements24 in Queenstown, Eastern Cape seeks a highly skilled Digital Marketing Manager specializing in SEO and Content Strategy. You will drive organic traffic, improve rankings, and enhance online visibility, combining technical SEO with strategic content planning.

You will conduct keyword research, oversee on-page and off-page optimization, and manage content creation across formats. Collaboration with designers and developers is essential, with a hybrid work model balancing in-office

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum 5 years of experience in SEO and content marketing, with a proven track record of driving organic growth.
• In-depth knowledge of search engine algorithms, SEO tools (e.g., Google Search Console, SEMrush, Ahrefs), and analytics platforms (e.g., Google Analytics).
• Strong content creation and editing skills, with the ability to produce high-quality, engaging, and SEO-optimized content.
• Experience with content management systems (CMS) such as WordPress.
• Understanding of technical SEO aspects, including site speed, mobile-friendliness, and structured data.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to thrive in a hybrid work environment, contributing effectively both remotely and in the Queenstown, Eastern Cape office.

Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic to our client's websites.
• Conduct in-depth keyword research, competitor analysis, and technical SEO audits.
• Implement on-page and off-page SEO best practices, including content optimization, link building, and technical site fixes.
• Develop and manage a content marketing strategy, including creating, editing, and distributing valuable and relevant content (blog posts, articles, infographics, videos) to attract and engage target audiences.
• Collaborate with content creators, designers, and web developers to ensure content quality and technical SEO implementation.
• Monitor and analyze website traffic, search engine rankings, and other key SEO metrics using tools like Google Analytics, SEMrush, Ahrefs, etc.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Report on SEO and content performance, providing insights and recommendations for improvement to senior management.
• Manage the editorial calendar and ensure timely publication of content.
• Work closely with other marketing teams to ensure SEO and content efforts are integrated with broader marketing campaigns.

Skills

SEO

Content strategy

Keyword research

Analytics

WordPress CMS

Technical SEO

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

Google Search Console

SEMrush

Ahrefs

Google Analytics

Job description

About the Role

Our client is seeking a highly skilled and analytical Digital Marketing Manager specializing in SEO and Content Strategy to join their team in Queenstown, Eastern Cape. This role is pivotal in driving organic traffic, improving search engine rankings, and enhancing our client's online visibility and authority. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on‑page and off‑page SEO techniques, and content marketing principles. You will be responsible for developing and implementing comprehensive SEO strategies, creating engaging and valuable content, and measuring the impact of these initiatives on business objectives. This position requires a blend of technical SEO expertise, strategic content planning, and strong analytical skills. The role offers a hybrid work model, allowing for essential in‑office collaboration and strategic planning in Queenstown, Eastern Cape, while also providing the flexibility of remote work for focused individual tasks.

We are dedicated to fostering professional growth and providing opportunities to lead impactful digital campaigns.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic to our client's websites.
• Conduct in-depth keyword research, competitor analysis, and technical SEO audits.
• Implement on‑page and off‑page SEO best practices, including content optimization, link building, and technical site fixes.
• Develop and manage a content marketing strategy, including creating, editing, and distributing valuable and relevant content (blog posts, articles, infographics, videos) to attract and engage target audiences.
• Collaborate with content creators, designers, and web developers to ensure content quality and technical SEO implementation.
• Monitor and analyze website traffic, search engine rankings, and other key SEO metrics using tools like Google Analytics, SEMrush, Ahrefs, etc.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Report on SEO and content performance, providing insights and recommendations for improvement to senior management.
• Manage the editorial calendar and ensure timely publication of content.
• Work closely with other marketing teams to ensure SEO and content efforts are integrated with broader marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in SEO and content marketing, with a proven track record of driving organic growth.
• In-depth knowledge of search engine algorithms, SEO tools (e.g., Google Search Console, SEMrush, Ahrefs), and analytics platforms (e.g., Google Analytics).
• Strong content creation and editing skills, with the ability to produce high‑quality, engaging, and SEO‑optimized content.
• Experience with content management systems (CMS) such as WordPress.
• Understanding of technical SEO aspects, including site speed, mobile‑friendliness, and structured data.
• Excellent analytical and problem‑solving skills, with the ability to interpret data and make data‑driven decisions.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to thrive in a hybrid work environment, contributing effectively both remotely and in the Queenstown, Eastern Cape office.

Benefits

• Our client offers a competitive salary, commensurate with experience, and a comprehensive benefits package that includes medical aid, a provident fund, and opportunities for professional development.
• This role provides the flexibility of a hybrid work model, with collaboration in our Queenstown, Eastern Cape office and remote work options.
• Our client invests in employee growth through training programs, workshops, and opportunities to attend industry conferences.
• We foster a supportive and innovative work environment that values contribution and collaboration.