Search Engine Optimization Analyst

Scale Army Careers; South Africa; Hybride; ZAR 360 000 - 480 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Hybrid work

Health & life insurance

Professional growth

Paid time off

Résumé du poste

Scale Army Careers in Pretoria seeks a meticulous SEO Analyst to boost online visibility and organic rankings through data-driven strategies. You will conduct keyword research, implement on-page and off-page SEO, monitor performance with Google Analytics and Search Console, and collaborate with content creators and developers to ensure SEO is embedded in site structure.

The ideal candidate has 3+ years in SEO, strong analytical skills, and experience with tools like SEMrush or Ahrefs;

Qualifications

• Bachelor's degree in Marketing, Statistics, Computer Science, or related field.
• 3+ years of SEO analysis and strategy implementation.
• Proficient with SEO tools (GA, GSC, SEMrush, Ahrefs).
• Strong understanding of technical, on-page, and off-page SEO.
• Analytical problem-solving with ability to interpret data.
• Familiarity with HTML, CSS, and JavaScript is a plus.

Responsabilités

• Conduct comprehensive keyword research and competitive analysis to identify organic search opportunities.
• Develop and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
• Monitor website performance using SEO tools (Google Analytics, Google Search Console, SEMrush), identifying technical SEO issues and proposing solutions.
• Analyze website data to understand user behavior and identify areas for website optimization and conversion rate improvement.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, providing regular updates and recommendations to the marketing team.

Connaissances

SEO analysis

Analytical skills

SEO tools

HTML/CSS/JS

Formation

Bachelor's degree

Outils

Google Analytics

Google Search Console

SEMrush

Ahrefs

Description du poste

Search Engine Optimization (SEO) Analyst

Our client is seeking a meticulous and analytical Search Engine Optimization (SEO) Analyst to enhance their online visibility and organic search rankings in Pretoria. This role is critical for driving qualified traffic to our client's websites by implementing effective SEO strategies. You will be responsible for conducting in-depth analysis of website performance, identifying opportunities for improvement, and staying ahead of search engine algorithm changes. The ideal candidate possesses a strong understanding of SEO best practices, exceptional analytical skills, and a passion for digital performance optimization.

Key Responsibilities

• Conduct comprehensive keyword research and competitive analysis to identify organic search opportunities.
• Develop and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush), identifying technical SEO issues and proposing solutions.
• Analyze website data to understand user behavior and identify areas for website optimization and conversion rate improvement.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, providing regular updates and recommendations to the marketing team.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all aspects of website content and structure.

Requirements

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
• Proven experience (3+ years) in SEO analysis and strategy implementation.
• Strong proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• In-depth understanding of technical SEO, on-page optimization, and off-page strategies, including link building.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Familiarity with website architecture, HTML, CSS, and JavaScript is a plus.

Benefits

• Competitive salary with annual performance reviews.
• Hybrid work environment combining in-office collaboration and remote flexibility.
• Comprehensive health and life insurance coverage.
• Opportunities for professional growth, including industry certifications and conferences.
• Generous allowance for paid time off and public holidays.