E-commerce SEO & PPC Specialist — Hybrid Growth Role

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Training & certifications

Employee discounts

Job summary

Placements24 in Bloemfontein is seeking a data-driven E-commerce SEO & SEM Specialist to enhance online visibility, drive qualified traffic, and manage paid search campaigns. The role focuses on improving organic rankings and optimizing ad spend to meet business objectives in a hybrid in-office/remote setup.

You will conduct keyword research, implement technical SEO best practices, monitor performance, and collaborate with content and development teams to ensure SEO recommendations are

Qualifications

• Must have proven experience as an SEO/SEM specialist with e-commerce focus.
• Experience with keyword research, on-page optimization, and technical SEO audits.
• Hands-on PPC experience including ad copywriting and bid management.

Responsibilities

• Develop and execute comprehensive SEO strategies including keyword research, on-page optimization, and link-building.
• Manage paid search campaigns (Google Ads, Bing Ads) and optimize to maximize ROI.
• Monitor rankings, traffic, and conversions; provide regular actionable insights.
• Conduct competitor analysis to identify trends and opportunities in search marketing.
• Collaborate with content creators and developers to implement SEO recommendations.

Skills

Data-driven

Analytical thinking

SEO strategy

SEM management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business or related field

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Google Ads

Job description

Placements24 in Bloemfontein is seeking a data-driven E-commerce SEO & SEM Specialist to enhance online visibility, drive qualified traffic, and manage paid search campaigns. The role focuses on improving organic rankings and optimizing ad spend to meet business objectives in a hybrid in-office/remote setup.

You will conduct keyword research, implement technical SEO best practices, monitor performance, and collaborate with content and development teams to ensure SEO recommendations are