SEO Marketing Specialist

Placements24; Bloemfontein; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Hybrid work arrangement

Continuous learning and development in

Health and wellness benefits

Job summary

Placements24 in Bloemfontein seeks an SEO Marketing Specialist to elevate online visibility and organic rankings from the local office. You will develop and implement SEO strategies, perform keyword research, optimize content and meta tags, and monitor performance to drive qualified traffic.

The role emphasizes technical SEO, regular analytics reporting, and staying current with industry trends to support the company’s digital growth objectives.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Experience with on-page and technical SEO implementation.
• Proficiency with SEO tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Excellent analytical and problem-solving skills.
• Ability to work effectively in a team environment based in Bloemfontein.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
• Conduct in-depth keyword research and competitive analysis to identify new opportunities.
• Optimize website content, meta tags, and site architecture for search engines.
• Implement technical SEO best practices to ensure website crawlability and indexability.
• Monitor SEO performance using tools like Google Analytics and Search Console, providing regular reports and insights.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.

Skills

SEO strategy

Keyword research

Technical SEO

Analytics

On-page optimization

Team collaboration

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is looking for a skilled SEO Marketing Specialist to enhance their online visibility and organic search rankings from their Bloemfontein office. You will be responsible for developing and implementing effective SEO strategies, conducting keyword research, optimizing website content, and monitoring search engine performance. This role is crucial for driving qualified organic traffic and supporting the company's digital growth objectives through expert SEO practices.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.


• Conduct in-depth keyword research and competitive analysis to identify new opportunities.


• Optimize website content, meta tags, and site architecture for search engines.


• Implement technical SEO best practices to ensure website crawlability and indexability.


• Monitor SEO performance using tools like Google Analytics and Search Console, providing regular reports and insights.


• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.

Requirements

• Proven experience as an SEO Specialist or similar role.


• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.


• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.


• Experience with both on-page and technical SEO implementation.


• Excellent analytical and problem-solving skills.


• Ability to work effectively in a team environment based in Bloemfontein.

Benefits

• Competitive salary and performance-based bonuses.


• Hybrid work arrangement for improved work-life balance.


• Opportunities for continuous learning and professional development in SEO.


• A collaborative and supportive team culture.


• Comprehensive health and wellness benefits.