SEO LEAD

Bath Concepts Independent Dealers; South Africa; On-site; ZAR 143,000 - 203,000; Full time

Benefits offered by this job

Competitive Pay

Growth & Professional Development

Paid Training

Collaborative Team Environment

Job summary

BCI Acrylic, Inc. is seeking an SEO Lead to drive local SEO strategy and execution for our remodeling-focused services. You will optimize online presence, manage GBP for multiple locations, and develop content strategies to improve organic growth and local visibility.

The role requires a deep understanding of local SEO, strong analytic capabilities, and collaboration with design and sales teams to deliver measurable results. Competitive pay and opportunities for growth are offered.

Qualifications

• 5+ years of experience as an SEO in the home remodeling industry
• Deep Understanding of Local SEO
• Excellent communication and collaboration skills
• Ability to develop and execute local SEO strategies
• Experience with content strategy and backlink development

Responsibilities

• Develop and execute comprehensive SEO strategies focused on local service-area targeting.
• Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.
• Optimize on-page elements and technical SEO (site speed, mobile-friendliness, schema markup).
• Manage Google Business Profiles for multiple locations and local content.
• Improve review volume and quality using automated follow-ups and incentives.
• Create localized content and collaborate with designers for video content.
• Lead backlink campaigns and PR opportunities to secure editorial backlinks.
• Track KPIs and provide monthly ROI-focused SEO reports.

Skills

Local SEO

Keyword research

Content strategy

Backlink building

Analytics

Team collaboration

Communication

Strategic thinking

Tools

Google Analytics

GBP management

Job description

JOB TITLE: SEO Lead
JOB TYPE: Full-Time
Schedule: Monday to Friday, 8:00 AM – 5:00 PM PST
COMPENSATION: $7.50 Per hour

Our Story:
We’rea family-owned and operated kitchen, bath, and flooring remodeling companylocatedin Southern California.
We’vebeen in business for over 40 years and are looking for the right people to join our growing team!
Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.

Job Description: The SEO Lead plays a critical role within our Marketing Team, driving organic growth by developing and implementing SEO strategies that align with our mission of improving lives by transforming people’s homes. Our company provides high-quality, affordable home improvement products and services, andwe’recommitted to delivering a fun, convenient, and hassle-free remodeling experience to every client. In this role, the SEO Lead willbe responsible foroptimizingour online presence, ensuring that prospective customers can easily discover our services through search engines, local directories, and other digital platforms. The position requires a mix of strategic thinking, analyticalexpertise, and creative content development to generate measurable results that contribute to business growth.

Ideal Candidate:

• Positive Mindset & Results-Driven Attitude
• At least 5+ years of experience as an SEO in the home remodeling industry
• Deep Understanding of Local SEO
• Problem-Solving Skills
• Strategic Thinking
• Excellent Communication
• Collaboration Skills
• Strong Work Ethic
• Adaptability
• Dedicated and committed to Excellence

Benefits:

• Competitive Pay
• Opportunity for Growth & Professional Development
• Paid Training
• Collaborative Team Environment

Responsibilities:

• SEO Strategy & Execution
• Local SEO & Google Business Profile (GBP) Management
• Content Strategy & Creation
• Backlink Development & Authority Building
• Analytics & Reporting
• Cross-Functional Collaboration
• Other Tasks as Directed

SEO Strategy & Execution

• Develop and execute comprehensive SEO strategies focused on local service-area targeting.
• Conduct keyword research, competitor analysis, andidentifygaps to prioritize high-impact SEO opportunities.
• Optimizeon-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup).

Local SEO & Google Business Profile (GBP) Management

• OptimizeGoogle Business Profiles for multiple locations, ensuringaccurateservice area selection and localized content.
• Improve review volume and quality using automated follow-ups and customer incentives.
• Increase local pack rankings and “near me” search visibility through regular GBP updates.

Content Strategy & Creation

• Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points.
• Collaborate with designers to create engaging video content for YouTube and social platforms.
• Build topical authority byoptimizingservice pages with FAQs, case studies, and testimonials.

Backlink Development & Authority Building

• Acquirehigh-quality backlinks from industry directories, local business partnerships, and niche blogs.
• Lead guest posting campaigns and co-branded content opportunities with influencers or contractors.
• Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks.

Analytics & Reporting

• Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation.
• Provide monthly reports with actionable insights and ROI analysis for SEO initiatives.
• Stay updated on search engine algorithm changes and adjust strategies accordingly.

Cross-Functional Collaboration

• Collaborate with paid media teams to align SEO and PPC keyword strategies.
• Partner with sales and operations to ensure SEO efforts align with businessobjectives.
• Mentor junior team members and promote a culture of SEO best practices within the team.

Other Tasks as Directed

• This role requires a detail-oriented, results-driven professional who thrives in a dynamic, fast-paced environment. Ifyou’repassionate about driving organic growth and enhancing local search visibility,we’dlove to hear from you!