Local SEO Lead - Growth for Home Remodeling

Bath Concepts Independent Dealers; South Africa; On-site; ZAR 143,000 - 203,000; Full time

Benefits offered by this job

Competitive Pay

Growth & Professional Development

Paid Training

Collaborative Team Environment

Job summary

BCI Acrylic, Inc. is seeking an SEO Lead to drive local SEO strategy and execution for our remodeling-focused services. You will optimize online presence, manage GBP for multiple locations, and develop content strategies to improve organic growth and local visibility.

The role requires a deep understanding of local SEO, strong analytic capabilities, and collaboration with design and sales teams to deliver measurable results. Competitive pay and opportunities for growth are offered.

Qualifications

• 5+ years of experience as an SEO in the home remodeling industry
• Deep Understanding of Local SEO
• Excellent communication and collaboration skills
• Ability to develop and execute local SEO strategies
• Experience with content strategy and backlink development

Responsibilities

• Develop and execute comprehensive SEO strategies focused on local service-area targeting.
• Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities.
• Optimize on-page elements and technical SEO (site speed, mobile-friendliness, schema markup).
• Manage Google Business Profiles for multiple locations and local content.
• Improve review volume and quality using automated follow-ups and incentives.
• Create localized content and collaborate with designers for video content.
• Lead backlink campaigns and PR opportunities to secure editorial backlinks.
• Track KPIs and provide monthly ROI-focused SEO reports.

Skills

Local SEO

Keyword research

Content strategy

Backlink building

Analytics

Team collaboration

Communication

Strategic thinking

Tools

Google Analytics

GBP management

Job description

BCI Acrylic, Inc. is seeking an SEO Lead to drive local SEO strategy and execution for our remodeling-focused services. You will optimize online presence, manage GBP for multiple locations, and develop content strategies to improve organic growth and local visibility.

The role requires a deep understanding of local SEO, strong analytic capabilities, and collaboration with design and sales teams to deliver measurable results. Competitive pay and opportunities for growth are offered.