Senior SEO Specialist

The Recruiter; Sudáfrica; Presencial; ZAR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

The Recruiter is seeking an experienced SEO leader to own high-priority client campaigns from strategy to execution. You’ll diagnose opportunities, set priorities, and guide implementation with data-driven decisions. This is a senior, independent-delivery role requiring strategic thinking and strong client-facing skills.

You will manage technical audits, on-page optimization, local SEO, and link-building initiatives while communicating results and next steps to clients and stakeholders.

Formación

• 5+ years of hands-on SEO experience and leadership of campaigns.
• Proven experience owning SEO strategy rather than only executing tasks.
• Advanced technical SEO knowledge and on-page optimization skills.
• Strong client-facing communication and project ownership.
• Experience directing developers and writing implementation-ready tickets.

Responsabilidades

• Develop SEO roadmaps based on objectives and opportunities.
• Build and manage monthly and quarterly priorities.
• Diagnose ranking problems across technical and content facets.
• Conduct comprehensive technical SEO audits and fixes.
• Direct development resources with clear specs and priorities.
• Lead keyword and competitor research with intent-based segmentation.
• Optimize pages and craft on-page SEO strategies for new pages.
• Lead local SEO initiatives and multi-location targeting.
• Develop authority-building and link strategies through outreach.
• Measure performance with GA4/GSC and other analytics tools.

Conocimientos

SEO strategy

Technical SEO

On-page SEO

Analytical skills

Client management

English proficiency

Herramientas

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Sitebulb

Google Business Profile

Looker Studio

Google Sheets

PageSpeed Insights

Chrome DevTools

Descripción del empleo

This organization is a results-focused SEO agency that helps local and national businesses grow qualified organic traffic, leads, and revenue. The agency takes a strategic, data-driven approach to campaign management and works directly with clients to deliver measurable SEO outcomes.

Role Summary

You will own high-priority client campaigns from strategy through execution, taking full responsibility for diagnosing opportunities, setting SEO strategy, prioritizing work, directing implementation, measuring results, and adjusting campaigns based on data. This is a leadership role that requires independent decision-making, strategic thinking, and the ability to work without constant management direction.

Key Responsibilities

• Develop SEO roadmaps based on business objectives, competitive opportunities, technical constraints, and search demand.
• Build and manage monthly and quarterly priorities, identifying highest-impact opportunities rather than simply completing predetermined tasks.
• Diagnose ranking problems by analyzing technical issues, content quality, search intent, internal linking, authority, competition, and SERP changes.
• Perform comprehensive technical SEO audits, including crawling, indexation, canonicalization, redirects, Core Web Vitals, structured data, site migrations, and other technical factors.
• Create prioritized technical issue registers based on impact, confidence, and implementation effort.
• Direct development resources on SEO-related work by writing clear technical specifications, establishing priorities, reviewing implementations, and confirming fixes after deployment.
• Conduct advanced keyword, SERP, and competitor research, including keyword segmentation by intent and business value, competitive content-gap analysis, and backlink-gap analysis.
• Optimize existing pages and develop on-page SEO strategies for new pages, including search-intent analysis, title tags, heading architecture, content structure, and internal linking.
• Lead local SEO initiatives where applicable, including Google Business Profile optimization, multi-location strategy, and local keyword targeting.
• Develop sustainable authority-building and link-acquisition strategies, including competitor backlink analysis, resource-page outreach, digital PR opportunities, and relationship-based outreach.
• Measure SEO performance using Google Search Console, GA4, rank-tracking tools, and other analytics platforms to distinguish between ranking volatility, traffic growth, indexing changes, and external algorithmic changes.
• Provide monthly performance reporting, mid-month campaign updates, and client communication that explains what happened, why it happened, what was done, and what comes next.

Required Qualifications

• 5+ years of hands-on SEO experience with significant experience independently leading campaigns.
• Proven experience owning SEO strategy rather than only executing assigned tasks.
• Advanced technical SEO knowledge.
• Strong on-page SEO and search-intent analysis skills.
• Demonstrated experience improving organic performance for competitive commercial queries.
• Experience directing developers and writing implementation-ready technical tickets.
• Experience creating SEO content strategies and briefs.
• Legitimate link-acquisition track record with focus on relevance and legitimacy.
• Strong analytical and diagnostic skills.
• Strong written and spoken English.
• Excellent organization and project ownership abilities.
• Experience working directly with clients or senior stakeholders.

Preferred Skills

• Agency experience.
• High proficiency in Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Sitebulb, Google Business Profile, Looker Studio, Google Sheets, PageSpeed Insights, Chrome DevTools, and rank-tracking platforms.
• Experience with WordPress, Wix, Shopify and other common CMS platforms.

Soft Skills & Attributes

• Ability to make strategic decisions and defend them with evidence.
• Capability to diagnose issues without being handed a checklist.
• Comfort explaining sophisticated SEO issues to clients without hiding behind jargon.
• Proactive approach to keeping campaigns moving without constant direction.
• Strong project ownership and organizational skills.