Senior SEO Manager

SavageOne Pty Ltd; Johannesburg; Vor Ort; ZAR 550.000 - 900.000; Vollzeit

Zusammenfassung

SavageOne Pty Ltd is seeking an SEO Manager to lead the optimization strategy across on-site and off-site factors. You will collaborate with content, design and development teams to drive organic growth, improve rankings and increase traffic, leveraging Moz, SEMrush, Ahrefs and Screaming Frog along with Google Analytics.

The ideal candidate has at least 5 years of SEO experience, a relevant bachelor's degree, and a track record of measurable results in a competitive market.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business Administration or related field.
• Minimum 5 years of SEO experience with proven results.
• Strong understanding of search algorithms, ranking factors and SEO best practices.

Aufgaben

• Develop and execute SEO plans to increase organic traffic, rankings and conversions.
• Conduct keyword research and integrate into content and optimization strategies.
• Optimize landing pages, blog posts and product pages for targeted keywords and intent.
• Monitor site performance using GA, Search Console and SEO tools.
• Perform technical SEO audits and fix crawl errors and site speed issues.
• Collaborate with content, design, development and marketing teams to implement best practices.
• Stay updated on industry trends and algorithm updates and adjust strategies accordingly.
• Analyze competitor SEO strategies to identify opportunities and gaps.
• Maintain relationships with partners and vendors to support SEO initiatives.
• Report on SEO performance and progress to stakeholders.

Kenntnisse

SEO Strategy

Keyword Research

Technical SEO

Analytics

Cross-functional Collaboration

Content Optimization

CMS Knowledge

Ga / SEO Tools

Ausbildung

Bachelor's degree in Marketing/Communications/Business

Tools

Moz

SEMrush

Ahrefs

Screaming Frog

Google Analytics

Jobbeschreibung

Job Description:We are looking for a talented SEO Manager to oversee our search engine optimization strategy and execution. As the SEO Manager, you will be responsible for developing and implementing comprehensive SEO plans to improve our website's visibility, ranking, and traffic across search engines. You will collaborate closely with cross-functional teams to optimize website content, technical infrastructure, and off-site factors to drive organic growth and achieve business objectives.

Responsibilities:

• Develop and execute strategic SEO plans that align with business goals and objectives, focusing on increasing organic traffic, rankings, and conversions.
• Conduct keyword research to identify high-potential keywords and topics relevant to our target audience and industry, and integrate them into website content and optimization strategies.
• Optimize website content, including landing pages, blog posts, and product pages, for targeted keywords, user intent, and search engine visibility.
• Monitor and analyze website performance metrics, including traffic, rankings, and user engagement, using tools such as Google Analytics, Google Search Console, and SEO software.
• Conduct technical SEO audits to identify and address website issues, such as crawl errors, broken links, and site speed, that may impact search engine visibility and user experience.
• Collaborate with content creators, designers, developers, and marketing teams to implement SEO best practices and recommendations across all website assets and initiatives.
• Stay abreast of industry trends, algorithm updates, and best practices in SEO, and make recommendations to adapt strategies and tactics accordingly.
• Monitor and analyze competitor websites and SEO strategies to identify opportunities and gaps, and develop strategies to maintain a competitive edge.
• Develop and maintain relationships with external partners, agencies, and vendors to support SEO initiatives and drive results.
• Prepare and present regular reports on SEO performance, key metrics, and progress toward goals to stakeholders and leadership teams.

Requirements:

• Bachelors degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years of experience in SEO, with a proven track record of improving organic search performance and driving measurable results.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools and software, such as Moz, SEMrush, Ahrefs, Screaming Frog, and Google Analytics.
• Excellent analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
• Strong communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organization.
• Detail-oriented with a focus on accuracy and quality assurance in all SEO initiatives.
• Experience with website CMS platforms (e.g., WordPress, Drupal) and HTML/CSS is a plus.
• Google Analytics and Google Ads certifications are desirable.
• Passion for SEO and digital marketing, with a desire to stay up-to-date with industry trends and developments.