Search Engine Optimization (SEO) Specialist

Placements24; Stellenbosch; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Access to advanced SEO tools

Job summary

Placements24 seeks a detail-oriented SEO Specialist to improve online visibility and organic rankings. This fully remote role allows you to contribute from anywhere in the country while driving traffic and conversions through data-driven SEO.

You will conduct audits, develop strategies, stay current with search engine changes, and collaborate with content and development teams to embed SEO best practices across websites.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of SEO principles, tools, and techniques.
• Proficiency with SEMrush, Ahrefs, Moz, or similar SEO software.
• Experience with Google Analytics and Google Search Console.
• Strong analytical and problem-solving skills.
• Excellent written communication for reporting and strategy documentation.

Responsibilities

• Perform comprehensive technical, on-page, and off-page SEO audits to identify opportunities and issues.
• Develop and execute strategic SEO plans, including keyword research, content optimization, and link-building initiatives.
• Implement and monitor website changes to improve search engine rankings and organic traffic.
• Track and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
• Stay updated on search engine algorithm updates and industry best practices to ensure continuous improvement.
• Collaborate with content and development teams to integrate SEO best practices into website design and content creation.

Skills

SEO

Keyword research

Site audits

Link building

Google Analytics

Google Search Console

Data analysis

Reporting

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Google Search Console

Job description

About the Role

Our client is seeking a detail-oriented and technically proficient Search Engine Optimization (SEO) Specialist to enhance their online visibility and organic search rankings. This is a fully remote role, allowing you to contribute your expertise from anywhere in the country. You will be responsible for conducting thorough SEO audits, developing and implementing effective strategies, and staying abreast of the latest search engine algorithm changes. Your primary goal will be to drive relevant organic traffic to our client's websites, improving user experience and conversion rates through data-driven SEO practices. This role requires a strategic thinker with a passion for all things search and a commitment to achieving top search engine placements.

Key Responsibilities

• Perform comprehensive technical, on-page, and off-page SEO audits to identify opportunities and issues.
• Develop and execute strategic SEO plans, including keyword research, content optimization, and link-building initiatives.
• Implement and monitor website changes to improve search engine rankings and organic traffic.
• Track and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
• Stay updated on search engine algorithm updates and industry best practices to ensure continuous improvement.
• Collaborate with content and development teams to integrate SEO best practices into website design and content creation.

Requirements

• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of SEO principles, tools, and techniques (e.g., keyword research, site audits, link building).
• Proficiency with SEO software such as SEMrush, Ahrefs, Moz, or similar.
• Experience with Google Analytics and Google Search Console.
• Strong analytical and problem-solving skills, with the ability to interpret data effectively.
• Excellent written communication skills for reporting and strategy documentation.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work opportunity with flexible hours.
• Access to advanced SEO tools and professional development resources.
• A collaborative and forward-thinking remote team environment.
• Contribute to significant improvements in online visibility and organic growth.