Remote Content Strategist & SEO Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Global team

Professional development

Industry-leading tools

Job summary

Placements24 is seeking a highly skilled Remote Content Strategist & SEO Specialist to join a globally distributed team. The role focuses on data-driven content strategy, advanced SEO, keyword research, content planning, and performance analysis to boost organic growth.

You will collaborate with design, development, and marketing teams to ensure high-quality, optimized content across blogs, websites, landing pages, and social updates while staying ahead of SEO trends.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum 5 years of experience in content strategy, content marketing, and SEO.
• Strong portfolio showcasing content creation and SEO success.
• Experience with CMS and content calendars.

Responsibilities

• Develop and execute a data-driven content strategy incorporating SEO best practices.
• Conduct keyword research and competitive analysis to identify opportunities.
• Plan and manage a content calendar across multiple platforms.
• Oversee creation of blog posts, website copy, landing pages, and social updates.
• Optimize content to improve rankings and drive traffic.
• Analyze content performance using analytics tools.
• Collaborate with design, development, and marketing teams.
• Stay up-to-date with SEO trends and best practices.
• Provide guidance and training on SEO for content creators.
• Monitor SERPs and identify opportunities for optimization.

Skills

Content strategy

SEO

Keyword research

Data analysis

Remote collaboration

Education

Bachelor's degree in Marketing/Comms/English/Journalism or related

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a highly skilled and experienced Remote Content Strategist & SEO Specialist to join their globally distributed team. This role is exclusively remote, offering the flexibility to work from anywhere. The ideal candidate will possess a deep understanding of both content marketing principles and advanced SEO techniques to drive organic growth and enhance online visibility. You will be responsible for developing and implementing comprehensive content strategies that align with SEO best practices, target audience needs, and business objectives. This includes keyword research, content planning, creation oversight, and performance analysis. You will work closely with various teams to ensure content is not only engaging and valuable but also optimized for search engines. This is an exciting opportunity for a seasoned professional to contribute their expertise to a forward-thinking company and make a significant impact on their digital presence, all while enjoying the benefits of a fully remote role. The emphasis is on creating data-driven, high-performing content that resonates with target audiences and achieves measurable SEO results.

Key Responsibilities

• Develop and execute a data-driven content strategy that integrates SEO best practices to achieve organic growth objectives.
• Conduct in-depth keyword research and competitive analysis to identify content opportunities and inform content creation.
• Plan and manage a content calendar, ensuring timely delivery of high-quality, engaging, and optimized content across multiple platforms.
• Oversee the creation of various content formats, including blog posts, articles, website copy, landing pages, and social media updates.
• Optimize existing website content for search engines, improving rankings and driving traffic.
• Analyze content performance and SEO metrics using tools like Google Analytics, Search Console, and SEMrush to measure impact and identify areas for improvement.
• Collaborate with design, development, and marketing teams to ensure content is technically sound, visually appealing, and aligned with brand guidelines.
• Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
• Provide guidance and training to content creators and stakeholders on SEO and content best practices.
• Monitor search engine results pages (SERPs) and identify opportunities for strategic content placement and optimization.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, and SEO, with a proven track record of driving organic growth.
• Expertise in keyword research, on-page and off-page SEO, technical SEO, and content optimization techniques.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Excellent writing, editing, and proofreading skills with a strong portfolio showcasing content creation and SEO success.
• Experience in developing and managing content calendars and workflows.
• Ability to analyze complex data and translate insights into actionable content and SEO strategies.
• Strong communication and collaboration skills, comfortable working in a remote, distributed team environment.
• Proactive and self-motivated with excellent organizational and project management skills.
• Familiarity with Content Management Systems (CMS) is a plus.

Benefits

• Fully remote position offering maximum flexibility and work-life balance.
• Competitive contract rate commensurate with experience and expertise.
• Opportunity to work with a global, diverse team.
• Professional development opportunities and access to industry-leading tools.
• Flexible working hours.
• Be part of innovative content and SEO initiatives.
• Direct impact on the online visibility and success of the client.