Senior Social Media Marketing Manager for E-commerce

Placements24; Gauteng; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Career development opportunities

Access to marketing tools

Job summary

Placements24 is assisting a fast-growing online retailer in recruiting a Senior Social Media Marketing Manager for a Tembisa, Gauteng hybrid role. You will lead brand awareness, customer engagement, and sales growth through strategic social media initiatives across Facebook, Instagram, TikTok and LinkedIn.

The ideal candidate has 5+ years in social media management and digital marketing, deep knowledge of ads platforms and analytics tools, and a proven ROI-driven record in ecommerce.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum of 5 years in social media management and digital marketing, preferably in ecommerce.
• Proven track record of campaigns delivering engagement and ROI.
• Expertise in ads platforms (Facebook/LinkedIn) and analytics tools.
• Strong copywriting and communication skills.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals.
• Manage all social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create and schedule engaging content across channels.
• Plan, execute, and optimize paid social campaigns for traffic and conversions.
• Monitor trends, competitors, and audience sentiment to identify opportunities and risks.
• Analyze performance data and provide actionable insights and reports.
• Engage with the online community and respond to comments/messages professionally.
• Collaborate with marketing, sales, and product teams for brand consistency.
• Stay updated with social media best practices and tools.

Skills

Copywriting

Analytical thinking

Strategic thinking

Team collaboration

Education

Bachelor's degree in Marketing/ Communications

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Hootsuite/Buffer/Sprout Social

Google Analytics

Job description

About the Role

Our client, a rapidly expanding online retailer, is seeking a dynamic and experienced Senior Social Media Marketing Manager to join their growing team in Tembisa, Gauteng. This role is pivotal in driving brand awareness, customer engagement, and sales growth through strategic social media initiatives. You will be instrumental in shaping the online presence of our client and ensuring it resonates with their target audience across various digital platforms. The ideal candidate will possess a deep understanding of current social media trends, advertising platforms, and analytics tools, coupled with a proven track record of developing and executing successful social media campaigns that deliver measurable results. This is an exciting opportunity to make a significant impact in a fast-paced e-commerce environment.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business objectives and marketing goals.
• Manage and oversee all social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) on behalf of our client.
• Create, curate, and schedule engaging and high-quality content across all social media channels.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, leads, and conversions.
• Monitor social media trends, competitor activities, and audience sentiment to identify new opportunities and potential risks.
• Analyze social media performance data and provide regular reports with actionable insights and recommendations to improve campaign effectiveness.
• Engage with the online community, respond to comments and messages in a timely and professional manner, and foster positive relationships.
• Collaborate with internal teams (marketing, sales, product development) to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest social media best practices, tools, and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of proven experience in social media management and digital marketing, preferably within the e-commerce sector.
• Demonstrable success in developing and executing social media strategies that have driven significant engagement and ROI.
• Expertise in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy.
• Creative thinking and a keen eye for detail.
• Ability to work independently and as part of a team in Tembisa, Gauteng based role.
• Strong analytical skills and ability to interpret data to inform strategy.

Benefits

• Competitive salary package.
• Opportunities for professional development and career advancement.
• Collaborative and supportive work environment.
• Access to the latest marketing tools and technologies.
• Potential for hybrid work arrangements offering flexibility.
• Be part of a dynamic and growing e-commerce business in Tembisa.