Senior SEO Specialist

Placements24; Upington; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health and retirement benefits

Professional development

Job summary

Placements24 is seeking a data-driven Senior SEO Specialist to lead our SEO efforts in Upington. You will develop and implement comprehensive strategies, collaborate with content and development teams, and translate analytics into actionable improvements.

The role emphasizes a strong technical foundation, cross-functional collaboration, and staying current with algorithm updates. A hybrid work model provides flexibility for the Upington market.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of keyword research, on-page optimization, technical SEO, and link building strategies.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Excellent analytical skills and the ability to interpret data to drive SEO strategies.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Responsibilities

• Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO audits, and link building.
• Monitor and analyze website traffic, search engine rankings, and conversion rates using tools like Google Analytics and SEMrush.
• Conduct technical SEO audits to identify and resolve issues related to site architecture, crawlability, and indexability.
• Collaborate with content creators to develop SEO-optimized content that aligns with target keywords and audience intent.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, providing recommendations for adaptation.
• Report on SEO performance to stakeholders, providing clear insights and actionable recommendations for improvement.

Skills

Keyword research

On-page optimization

Technical SEO

Link building

Analytics

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a data-driven and strategic Senior SEO Specialist to join their growing team in Upington . You will be responsible for developing and implementing comprehensive search engine optimization strategies to improve organic search rankings, drive website traffic, and increase conversions. This role requires a deep understanding of SEO best practices, analytics, and the ability to translate data into actionable insights. Working closely with content and development teams, you will ensure our online presence is optimized for search engines and users alike. This is an exciting opportunity to lead SEO efforts in a key market, working within a hybrid model that offers flexibility.

Key Responsibilities

• Develop and execute comprehensive SEO strategies , including keyword research, on-page optimization, technical SEO audits, and link building.
• Monitor and analyze website traffic, search engine rankings, and conversion rates using tools like Google Analytics and SEMrush.
• Conduct technical SEO audits to identify and resolve issues related to site architecture, crawlability, and indexability.
• Collaborate with content creators to develop SEO-optimized content that aligns with target keywords and audience intent.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, providing recommendations for adaptation.
• Report on SEO performance to stakeholders, providing clear insights and actionable recommendations for improvement.

Requirements

• Proven experience as an SEO Specialist or similar role, with a demonstrated track record of improving organic search performance.
• Strong understanding of keyword research, on-page optimization, technical SEO, and link building strategies.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Excellent analytical skills and the ability to interpret data to drive SEO strategies.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and retirement benefits.
• Opportunities for professional development and certifications in SEO.
• Hybrid work model providing flexibility for employees in Upington .
• A collaborative and data-focused work environment.
• Generous paid time off and paid holidays.