Senior SEO Specialist

Placements24; Bloemfontein; Hybrid; ZAR 550,000 - 750,000; Full time

Benefits offered by this job

Hybrid work

Career development opportunities

Performance bonuses

Health & retirement benefits

Job summary

Placements24 in Bloemfontein is seeking a strategic Senior SEO Specialist to lead organic growth initiatives. You will conduct in-depth keyword research, perform technical SEO audits, and develop actionable plans to improve search rankings and user engagement.

Join a collaborative team offering a flexible hybrid work environment, competitive salary with performance bonuses, and opportunities for ongoing certifications and professional development in the digital marketing field.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field.
• 5+ years of proven SEO experience with a track record of organic growth.
• Strong knowledge of SEO principles, algorithms and best practices.
• Proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs or similar.

Responsibilities

• Develop and implement comprehensive SEO strategies including on-page, off-page and technical initiatives.
• Conduct keyword research, competitor analysis and market trend analysis.
• Perform regular technical SEO audits and resolve crawl/indexing issues.
• Monitor SEO performance using analytics tools and provide actionable insights.
• Collaborate with content creators and developers to embed SEO best practices.

Skills

SEO strategy

Keyword research

Technical SEO

Analytics & reporting

Cross-functional collaboration

Education

Bachelor's degree in Marketing/CS or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a strategic and analytical Senior SEO Specialist to join their growing team in Bloemfontein . This role is critical for improving our client's online visibility and driving organic traffic through expert search engine optimization strategies. You will be responsible for conducting in-depth keyword research, technical SEO audits, and developing actionable plans to enhance search engine rankings and user engagement. This position offers a fantastic opportunity to lead SEO initiatives and make a tangible impact on digital presence within a collaborative and forward-thinking company.

Key Responsibilities

• Develop and implement comprehensive SEO strategies , including on-page, off-page, and technical SEO initiatives.
• Conduct thorough keyword research, competitor analysis, and market trend analysis to identify opportunities.
• Perform regular technical SEO audits of websites to identify and resolve issues impacting search engine crawlability and indexability.
• Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, providing insights and recommendations.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets and campaigns.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 5+ years of proven experience in Search Engine Optimization (SEO), with a strong track record of driving organic growth.
• In-depth knowledge of SEO principles, algorithms, and best practices, including keyword research, link building, and technical SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong analytical skills and the ability to translate data into actionable insights and strategies.

Benefits

• Competitive annual salary with performance-related bonuses.
• Comprehensive health and retirement benefits.
• Opportunities for continuous learning and professional certifications.
• A flexible hybrid work environment.
• A supportive team culture focused on innovation and results in Bloemfontein .