Search Engine Optimization (SEO) Specialist

Placements24; Sandton; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Bonuses based on performance

Hybrid work model

Professional development

Access to SEO tools

Job summary

Placements24 is seeking an SEO Specialist to join the marketing team in a hybrid role based in Sandton. You will drive organic growth by planning and executing SEO initiatives, performing keyword research, and collaborating with content and development teams.

The role requires hands-on experience with SEO tools, analytics, and a strong understanding of on-page and off-page optimization. Hybrid work model offers both office and remote days in Sandton.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong knowledge of search engine algorithms and SEO best practices.
• Proficiency with SEO tools and analytics platforms.

Responsibilities

• Develop and implement comprehensive SEO strategies to increase rankings and traffic.
• Conduct keyword research and analysis to identify optimization opportunities.
• Perform on-page optimization including meta tags, content structure, and internal linking.
• Execute off-page SEO strategies, including link-building and local SEO.
• Monitor website performance using SEO tools and report on metrics.
• Stay updated on algorithm changes and industry best practices.

Skills

SEO knowledge

Analytical skills

Keyword research

Link building

Google Analytics

Problem solving

Tools

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is looking for a skilled Search Engine Optimization (SEO) Specialist to join their marketing team, operating with a hybrid model in Sandton . This role is critical for enhancing organic search visibility, driving qualified traffic, and improving website performance through strategic SEO initiatives. You will be responsible for conducting keyword research, optimizing on-page and off-page elements, and staying abreast of the latest search engine algorithms and best practices. This is a prime opportunity to drive significant organic growth for the company.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic search rankings and website traffic.
• Conduct thorough keyword research and analysis to identify opportunities for content and optimization.
• Perform on-page optimization, including meta tag optimization, content structure, and internal linking.
• Develop and execute off-page SEO strategies, including link building and local SEO efforts.
• Monitor website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and track key SEO metrics.
• Stay up-to-date with search engine algorithm changes and industry best practices to ensure strategies remain effective.
• Collaborate with content creators and web developers to implement SEO recommendations.

Requirements

• Proven experience as an SEO Specialist or similar role, with a demonstrable track record of improving organic search performance.
• In-depth knowledge of search engine algorithms, keyword research, and SEO best practices.
• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of technical SEO, on-page optimization, and link-building strategies.
• Experience with web analytics tools (e.g., Google Analytics) to measure and report on SEO performance.
• Excellent analytical and problem-solving skills, with a keen attention to detail.

Benefits

• Competitive salary and performance-driven bonuses.
• Hybrid work flexibility combining office presence in Sandton with remote workdays.
• Access to leading SEO tools and continuous professional development.
• Work in a dynamic team environment focused on driving digital success.
• Opportunity to significantly impact the company's online visibility and growth.