Real Estate Social Media Manager (Remote)

Placements24; LegKraal Gate; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Professional development

Remote team collaboration

Job summary

Placements24 is seeking a creative Real Estate Social Media Manager to elevate online presence through strategic campaigns. This fully remote role focuses on attracting buyers, sellers, and investors with engaging content across platforms.

You will analyze performance, stay ahead of trends, and collaborate with marketing and sales to align social media with business goals, delivering measurable impact on brand visibility and lead generation.

Qualifications

• Proven experience as a Social Media Manager with a strong portfolio.
• Deep knowledge of major platforms and best practices.
• Experience with Hootsuite, Buffer, and analytics tools.

Responsibilities

• Develop and implement a comprehensive social media strategy tailored for the real estate industry.
• Create, curate, and manage engaging content for Instagram, Facebook, LinkedIn, and Twitter.
• Monitor social media channels for trends, competitors, and relevant conversations.
• Engage with followers, respond to comments and messages, and foster community growth.
• Analyze social media metrics and generate regular reports on campaign performance, reach and engagement.
• Collaborate with marketing and sales teams to align social media efforts with broader business objectives.

Skills

Social media mgmt

Content creation

Analytics

Copywriting

Campaign management

Remote work

Tools

Hootsuite

Buffer

Analytics tools

Job description

About the Role

Our client is seeking a creative and strategic Real Estate Social Media Manager to elevate their online presence through innovative social media campaigns. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing social media strategies across various platforms to attract potential buyers, sellers, and investors. The ideal candidate is a digital native with a passion for real estate, a flair for compelling content creation, and a deep understanding of social media analytics and engagement tactics. You will play a pivotal role in building brand awareness, generating leads, and fostering a vibrant online community for our client's real estate ventures.

Key Responsibilities

• Develop and implement a comprehensive social media strategy tailored for the real estate industry.
• Create, curate, and manage engaging and visually appealing content (images, videos, stories, posts) for platforms like Instagram, Facebook, LinkedIn, and Twitter.
• Monitor social media channels for industry trends, competitor activity, and relevant conversations.
• Engage with followers, respond to comments and messages promptly, and foster community growth.
• Analyze social media metrics and generate regular reports on campaign performance, reach, and engagement.
• Collaborate with marketing and sales teams to align social media efforts with broader business objectives.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio demonstrating success in content creation and campaign management.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent copywriting and visual content creation skills.
• A passion for and understanding of the real estate market is highly desirable.
• Strong organizational skills and the ability to work independently in a remote setting.

Benefits

• Competitive annual salary with performance incentives.
• Fully remote work opportunity with flexible working hours.
• Professional development opportunities in social media marketing and real estate trends.
• Creative and collaborative virtual team environment.
• Direct impact on brand visibility and lead generation for a growing real estate company.