Real Estate Digital Marketing Specialist

Placements24; Klerksdorp; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Performance bonuses

Remote work

Healthcare benefits

Learning opportunities

Collaborative team

Job summary

Placements24 is seeking a creative and data-driven Real Estate Digital Marketing Specialist to lead our online presence. This remote role involves developing and executing comprehensive digital marketing strategies to attract clients and promote property listings.

You will manage social media campaigns, SEO/SEM, email marketing, and website content, using analytics to drive engagement and generate leads. The ideal candidate has a passion for real estate and a strong command of marketing tools

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience as a Digital Marketing Specialist, preferably in real estate.
• Expertise in SEO, SEM, content marketing, social media, and email marketing platforms.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Strong written and verbal communication skills.

Responsibilities

• Develop and implement digital marketing strategies across social, search, and email.
• Create engaging content for websites, blogs, social media, and ads.
• Manage and optimize SEO/SEM campaigns to drive traffic and leads.
• Analyze campaign performance and provide actionable insights.
• Stay current with digital marketing trends in real estate.

Skills

Digital marketing

SEO/SEM

Content marketing

Social media marketing

Email marketing

Analytics tools

CRM systems

Strong communication

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Google Ads

CMS

Job description

About the Role

Our client is seeking a creative and data-driven Real Estate Digital Marketing Specialist to lead their online presence. This remote role involves developing and executing comprehensive digital marketing strategies to attract clients and promote property listings. You will manage social media campaigns, SEO/SEM efforts, email marketing, and website content to enhance brand visibility and generate leads. The ideal candidate is passionate about real estate and possesses a strong understanding of digital marketing tools and analytics, enabling them to drive engagement and achieve marketing objectives from anywhere.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across various platforms including social media, search engines, and email.
• Create engaging and compelling content for websites, blogs, social media posts, and digital advertisements.
• Manage and optimize SEO/SEM campaigns to improve website traffic and lead generation.
• Analyze campaign performance using analytics tools and provide regular reports with actionable insights.
• Stay current with the latest digital marketing trends and technologies relevant to the real estate industry.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist , preferably within the real estate sector.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing platforms.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Strong creative skills, excellent written and verbal communication abilities.

Benefits

• Competitive annual salary and performance-based bonuses.
• 100% remote work position, providing ultimate flexibility.
• Comprehensive healthcare benefits package.
• Opportunities for continuous learning and professional certifications.
• A dynamic and collaborative virtual team environment that values innovation.