Senior Performance Marketing Manager

Placements24; Durban; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Performance bonuses

Career development

Generous leave

Job summary

Placements24 is seeking a highly analytical Senior Performance Marketing Manager for our Durban team. You will drive customer acquisition and revenue through strategic management of paid digital channels, including search, social, display, and affiliates.

You will lead data-driven campaigns, optimise ROAS, and collaborate with content, design, and dev teams to deliver seamless experiences. A strong track record in paid acquisition and CRO is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 5 years hands-on performance marketing experience, focusing on paid digital channels.
• Proven track record of managing and scaling paid acquisition campaigns with demonstrable results.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytics skills with Google Analytics, data visualisation tools, and advanced Excel functions.
• Experience with marketing automation and CRM platforms is a plus.
• Excellent CRO understanding and data-driven decision making.
• Strong project management and organisational skills, able to manage multiple campaigns.

Responsibilities

• Develop and implement data-driven performance marketing strategies to achieve customer acquisition, lead generation, and sales.
• Manage and optimise paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels.
• Conduct keyword research, audience segmentation, and budget allocation to maximise ROI.
• Monitor campaign performance daily, analyse CPC, CPA, CTR, ROAS, and identify areas for improvement.
• A/B test creatives, landing pages, and targeting strategies to enhance effectiveness.
• Collaborate with content creators, designers, and developers to ensure seamless execution and optimal user experience.
• Stay updated on trends, tools, and best practices in performance marketing and digital advertising.

Skills

Paid channels

Campaign optimization

Data analysis

Budget management

Cross-functional collaboration

Education

Bachelor's degree

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Excel

Job description

About the Role

Our client is looking for a highly analytical and results-driven Senior Performance Marketing Manager to join their vibrant team in Durban, KwaZulu-Natal. This on-site role is pivotal in driving customer acquisition, engagement, and revenue growth through strategic management of paid digital marketing channels. You will be responsible for developing, executing, and optimising comprehensive performance marketing campaigns across various platforms, including search (SEM), social media advertising, display, and affiliate marketing. The ideal candidate possesses a deep understanding of data analysis, campaign optimisation, and the ever-evolving digital advertising landscape within the Arts & Entertainment sector. This is a fantastic opportunity to make a significant impact within a leading organisation and contribute to its continued success.

Key Responsibilities

• Develop and implement data-driven performance marketing strategies to achieve key business objectives such as customer acquisition, lead generation, and sales.
• Manage and optimise paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
• Conduct in-depth keyword research, audience segmentation, and budget allocation to maximise ROI.
• Monitor campaign performance daily, analysing key metrics (CPC, CPA, CTR, ROAS) and identifying areas for improvement.
• A/B test ad creatives, landing pages, and targeting strategies to enhance campaign effectiveness.
• Collaborate with content creators, designers, and web developers to ensure seamless campaign execution and optimal user experience.
• Stay updated on the latest trends, tools, and best practices in performance marketing and digital advertising.
• Manage relationships with third-party advertising platforms and agencies when necessary.
• Generate regular performance reports and present findings and strategic recommendations to senior management.
• Ensure all marketing activities comply with industry regulations and company policies.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 5 years of hands-on experience in performance marketing, with a strong focus on paid digital channels.
• Proven track record of successfully managing and scaling paid acquisition campaigns with demonstrable results.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in Google Analytics, data visualisation tools, and advanced Excel functions.
• Experience with marketing automation and CRM platforms is a plus.
• Excellent understanding of conversion rate optimisation (CRO) principles.
• Strong project management and organisational skills, with the ability to manage multiple campaigns simultaneously.
• Effective communication and presentation skills, able to articulate complex data insights clearly.
• A proactive and results-oriented mindset, with a passion for continuous learning and improvement.

Benefits

Our client offers a competitive salary, comprehensive medical aid and provident fund, and extensive opportunities for professional development. This role is based in Durban, KwaZulu-Natal, offering a chance to work within a dynamic and creative Arts & Entertainment environment. You will have access to ongoing training, industry conferences, and a clear career progression path. We provide a supportive team culture, annual performance bonuses, and generous leave allowances to promote a healthy work-life balance.