Senior Paid Social / Paid Media Specialist (Meta & LinkedIn)

R17 Ventures AG; Cape Town; Hybrid; ZAR 500,000 - 700,000; Full time

Job summary

A leading digital marketing firm seeks a Senior Paid Social / Paid Media Specialist to drive innovative paid social strategies for Meta and LinkedIn. The ideal candidate has 5+ years of experience with proven results in e-commerce and lead generation. Responsibilities include overseeing campaign performance, optimizing strategies based on data, and collaborating with internal teams to enhance overall effectiveness. This is a hybrid role based in Cape Town, South Africa, offering opportunities for professional growth.

Qualifications

• 5+ years hands-on experience in paid social / paid media.
• Advanced experience with Meta Ads and strong LinkedIn Ads skills.
• Proven results across ecommerce and lead generation accounts.
• Comfortable owning accounts independently.

Responsibilities

• Own end-to-end paid social strategy across multiple accounts.
• Analyse performance across the full funnel.
• Act as a trusted senior advisor to clients.
• Collaborate with internal teams for optimal performance.

Skills

Meta Ads expertise

LinkedIn Ads experience

E-commerce marketing

CRM integration

Cross-team collaboration

Tools

GA4

GTM

Dripify

Job description

Senior Paid Social / Paid Media Specialist (Meta & LinkedIn) | R17 Ventures | Hybrid | Cape Town, South Africa

About R17 Ventures

We are a full-service digital powerhouse specializing in delivering performance and scalable results for clients across the globe. Our work is rooted in a comprehensive, omni-channel approach spanning four core areas: paid media, content creation, e-commerce platform development, and venture building. Our core values are passion, transparency, embracing individuality, and an entrepreneurial spirit.

What You’ll Be Doing

Paid Social Ownership (Meta & LinkedIn)

• LinkedIn: Sponsored Content, Lead Gen Forms, Conversation Ads, Document Ads
• Full-funnel strategies spanning awareness, consideration, and conversion
• Retargeting, prospecting, and audience expansion across both platforms
• You’ll understand when and why to use each format and how Meta and LinkedIn play different roles depending on business model, audience, and funnel stage.
• Own end-to-end paid social strategy across multiple accounts and markets
• Structure accounts and campaigns for scalability, learning efficiency, and performance
• Manage budgets holistically across platforms and funnel stages
• Apply automation, audience expansion, and optimisation levers intentionally
• Lead creative testing frameworks in collaboration with design and copy teams
• Align paid social strategy with landing pages, CRO, and on-site experience

Performance & Growth

• Optimise towards revenue, pipeline quality, and profitability, not vanity metrics
• Analyse performance across the full funnel (prospecting → retargeting → conversion)
• Forecast performance and model outcomes for clients and pitch work
• Diagnose performance issues across creative, audience, messaging, and UX

Client & Internal Leadership

• Act as a trusted senior advisor to clients
• Clearly explain performance, strategy, and trade-offs in commercial terms
• Push back when needed using data, logic, and platform expertise
• Collaborate closely with PPC, CRO, Analytics, and Creative teams
• Contribute to internal best practices, playbooks, and process improvement

What We’re Looking For

Must-Haves

• 5+ years hands-on experience in paid social / paid media
• Advanced, hands-on expertise in Meta Ads
• Strong, practical experience in LinkedIn Ads (B2B and/or high-value B2C)
• Proven results across ecommerce and/or lead generation / pipeline-driven accounts
• Comfortable owning accounts independently and at scale
• Experience with CRM integrations and lead routing

Nice-to-Haves

• Experience with TikTok, Pinterest, Snapchat etc.
• Experience with clay.com and Dripify
• Agency background
• GA4, GTM, and attribution knowledge
• Experience with email marketing
• German speaker

Knowledge Sharing & Upskilling (Important)

We’re looking for someone who enjoys teaching and enabling others.

• Cross-team collaboration to upskill colleagues
• Staying current with platform updates, creative trends, and best practices
• Sharing insights and learnings across the business
• Supporting teammates with strategy, troubleshooting, and account reviews
• Leading or contributing to training sessions, workshops, or internal documentation

How You’ll Succeed in This Role

• You think in systems, not silos
• You understand the relationship between creative, media, and conversion
• You care about incrementality and long-term performance
• You’re confident making decisions and owning the outcome
• You challenge “best practice” when the data says otherwise

To Apply:

If you are interested please apply via this LinkedIn posting and complete the form to submit your application! If you haven't heard from us within two weeks please consider your application unsuccessful at this time.