Senior Media Strategist (Remote)

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,500,000; Full time

Job summary

Placements24 is seeking a Senior Media Strategist to lead the development and execution of integrated media plans across traditional and digital channels from a fully remote setup in South Africa. The role requires a strategic mindset, extensive experience, and a track record of successful multi-market campaigns.

You will manage budgets, analyze performance metrics using tools like Google Analytics and Adobe Analytics, and present insights to executives.

Qualifications

• Master's degree in Marketing, Communications, Business Administration, or related field.
• 10+ years of progressive experience in media strategy, planning, and buying, with emphasis on digital media.
• Proven track record of large-scale, multi-market campaigns.
• Strong knowledge of media metrics and analytics tools.
• Expertise in programmatic advertising, social ads, SEM, SEO, and traditional media.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong presentation and executive communication abilities.
• Experience leading remote cross-functional teams.
• Familiarity with South African media landscape, especially Free State.

Responsibilities

• Develop, implement, and optimize integrated media strategies across traditional and digital channels.
• Conduct market research, competitive analysis, and audience segmentation to inform media planning.
• Identify and evaluate new media opportunities, platforms, and technologies to enhance campaign effectiveness.
• Manage media budgets, ensuring efficient allocation and tracking of spend to maximize ROI.
• Oversee the execution of media campaigns, collaborating with internal teams and external partners.
• Analyze campaign performance data, providing actionable insights and recommendations for optimization.
• Present media strategies and performance reports to senior leadership and clients.
• Stay abreast of industry trends, regulatory changes, and evolving media consumption habits.
• Foster strong relationships with media vendors, agencies, and technology providers.
• Mentor and guide junior members of the media strategy team.

Skills

Media planning

Campaign management

Programmatic ads

Analytics tools

SEO/SEM

Cross-functional collaboration

Remote work experience

Budget management

Executive presentation

Education

Master's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading innovator in the media landscape, is seeking a highly experienced and strategic Senior Media Strategist for a fully remote position. This role is critical in shaping and executing comprehensive media strategies that drive audience engagement, brand growth, and market penetration for our client's diverse media properties. The ideal candidate will possess extensive expertise in media planning, campaign execution, cross-platform integration, and performance analysis, with a deep understanding of the South African media ecosystem. You will lead the development of data-driven media plans, identify emerging opportunities, and ensure optimal allocation of resources to achieve key business objectives. This is an exceptional opportunity to influence media strategy at a high level within a forward-thinking, remote-first organization.

Key Responsibilities

• Develop, implement, and optimize integrated media strategies across traditional and digital channels.
• Conduct in-depth market research, competitive analysis, and audience segmentation to inform media planning.
• Identify and evaluate new media opportunities, platforms, and technologies to enhance campaign effectiveness.
• Manage media budgets, ensuring efficient allocation and tracking of spend to maximize ROI.
• Oversee the execution of media campaigns, collaborating with internal teams and external partners.
• Analyze campaign performance data, providing actionable insights and recommendations for optimization.
• Present media strategies and performance reports to senior leadership and clients.
• Stay abreast of industry trends, regulatory changes, and evolving media consumption habits.
• Foster strong relationships with media vendors, agencies, and technology providers.
• Mentor and guide junior members of the media strategy team.

Requirements

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in media strategy, media planning, and buying, with a significant focus on digital media.
• Proven track record of developing and executing successful, large-scale media campaigns across multiple markets.
• Deep understanding of media metrics, analytics tools (e.g., Google Analytics, Adobe Analytics), and reporting frameworks.
• Expertise in programmatic advertising, social media advertising, SEM, SEO, and traditional media channels.
• Exceptional analytical, strategic thinking, and problem‑solving skills.
• Strong presentation and communication abilities, with experience presenting to executive-level audiences.
• Proven ability to manage complex projects and budgets effectively.
• Experience working in a remote team environment and managing cross‑functional collaboration.
• Familiarity with the South African media landscape, with a focus on regions like the **Free State**, is a plus.

Benefits

• Our client offers a highly competitive salary and an attractive benefits package tailored for remote employees, including comprehensive health coverage, retirement planning options, and performance-based incentives.
• This is a fully remote role, offering unparalleled flexibility and work-life integration.
• We provide resources for professional development, including access to industry conferences and online learning platforms.
• Join a collaborative and innovative team that values strategic thinking and impact.
• This position provides the opportunity to shape the media future for a dynamic organization from anywhere in **South Africa**, with support for remote work infrastructure.