Senior Media Strategist (Remote)

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Home office stipend

Career development

Job summary

Placements24 is seeking a Senior Media Strategist for a remote-first role with our cutting-edge media and communications client. You will develop and execute media plans across digital and traditional channels to maximize ROI and client value.

You will lead research, audience targeting, budget management, and strategic advisory, collaborating with creative, analytics, and accounts teams to deliver impactful campaigns while staying ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• Minimum 8 years of experience in media planning and strategy, preferably in an agency.
• Proven success in delivering media plans with measurable client results.
• Expertise across digital and traditional media channels.

Responsibilities

• Develop and present integrated media strategies for multiple campaigns.
• Identify target audiences and optimal channels for each client.
• Perform market research and competitive analysis to inform plans.
• Manage media budgets and optimize spend for ROI.
• Collaborate with creative, accounts, and analytics teams for execution.
• Negotiate rates and placements with media vendors.
• Monitor campaigns and provide data-driven optimization insights.
• Stay updated on media trends and new opportunities.
• Build strong client relationships and act as strategic advisor.
• Present results and recommendations to clients and internal stakeholders.

Skills

Media planning

Media strategy

Analytics

Budget management

Negotiation

Communication

Presentation

Remote work

Client relationships

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

Nielsen

comScore

Google Analytics

Ad platforms

Job description

About the Role

Our client, a cutting-edge media and communications agency, is actively seeking a highly experienced Senior Media Strategist to join their fully remote team. This critical role is responsible for developing and executing innovative media plans that drive maximum impact and ROI for a diverse range of clients. The ideal candidate will possess a deep understanding of the evolving media landscape, including traditional and digital channels, and have a proven ability to identify strategic opportunities. This is a remote-first position, requiring a self-motivated individual who can excel in a distributed work environment. You will be instrumental in shaping media investment strategies, leveraging data analytics, and fostering strong client relationships. This is an exceptional opportunity to join a forward-thinking organization and contribute to impactful campaigns from anywhere. The role emphasizes strategic oversight and digital collaboration, making it perfectly suited for a remote professional.

Key Responsibilities

• Develop and present comprehensive media strategies, encompassing both traditional and digital channels, to meet client objectives.
• Identify target audiences and recommend the most effective media channels for campaign deployment.
• Conduct in-depth market research and competitive analysis to inform media planning decisions.
• Manage media budgets effectively, ensuring optimal allocation of resources for maximum impact.
• Collaborate closely with creative, account management, and analytics teams to ensure seamless campaign execution.
• Negotiate rates and placements with media vendors to secure the best possible outcomes for clients.
• Monitor campaign performance, analyze key metrics, and provide data-driven insights and optimization recommendations.
• Stay abreast of new media technologies, trends, and opportunities, and integrate them into strategic planning.
• Build and maintain strong, trusting relationships with clients, serving as a key strategic advisor.
• Present campaign results and strategic recommendations to clients and internal stakeholders.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. A Master's degree is a plus.
• Minimum of 8 years of experience in media planning and strategy, preferably within an agency environment.
• Demonstrated success in developing and executing media plans that have achieved significant client results.
• Expertise in various media channels, including digital (search, social, programmatic, display, video) and traditional (TV, radio, print, OOH).
• Strong analytical skills and proficiency in using media planning and analytics tools (e.g., Nielsen, comScore, Google Analytics, ad platforms).
• Excellent negotiation, communication, and presentation skills.
• Proven ability to manage large media budgets and deliver strong ROI.
• Strategic thinking and problem-solving capabilities are essential.
• Experience working in a remote or distributed team environment is highly desirable.
• A proactive, self-starter attitude with the ability to work independently and collaboratively.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision coverage.
• Generous paid time off and flexible working hours.
• Allowance for home office setup and ongoing professional development.
• Opportunity to work with a diverse portfolio of exciting clients.
• Collaborative and innovative remote work culture.
• Clear pathways for career advancement within a growing organization.