Senior Media Relations Specialist

Placements24; Upington; Híbrido; ZAR 600 000 - 900 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work

Growth opportunities

Travel opportunities

Team support

Resumo da oferta

Placements24 in Upington is seeking a Senior Media Relations Specialist to lead media engagement, craft compelling narratives, and manage inquiries. The role blends on-site work in Upington with remote flexibility, targeting strategic coverage across regional and national media outlets.

The ideal candidate has 5–7 years in media relations with a proven track record, excellent storytelling, and a robust media network.

Qualificações

• Bachelor's degree in Communications, PR, Journalism, Marketing, or related field.
• 5–7 years in media relations or PR.
• Proven track record of securing positive media coverage.
• Strong storytelling and pitching abilities.
• Established network of media contacts.
• Experience with media monitoring tools.
• Strong organizational and multi‑project management skills.
• Hybrid work experience in Upington or remote.

Responsabilidades

• Develop and execute media relations strategies to enhance the company profile.
• Cultivate relationships with local, regional, and national media.
• Identify opportunities for positive media coverage and pitch stories.
• Write and distribute press releases, media kits, and other materials.
• Manage media inquiries and coordinate interviews with spokespeople.
• Monitor coverage and report on sentiment and reach.
• Assist in crisis communication plans.
• Organize media events, press conferences, and familiarization trips.
• Stay informed about Northern Cape tourism trends and competitors.
• Ensure communications align with brand messaging.

Conhecimentos

Media relations

Storytelling

Pitching

Media monitoring

Crisis comms

Project management

Networking

Verbal skills

Written comms

Formação académica

Bachelor's degree in Communications/Public Relations/Journalism/Marketing

Ferramentas

Meltwater

Cision

Descrição da oferta de emprego

About the Role

Our client, a dynamic organization within the tourism and hospitality sector, is seeking a highly experienced Senior Media Relations Specialist to join their team in Upington, Northern Cape. This role is pivotal in managing the company's relationship with the media, proactively seeking opportunities for positive coverage, and responding effectively to inquiries. The successful candidate will be instrumental in shaping public perception and amplifying the company's story across various media platforms. This hybrid role requires a blend of on-site presence in Upington and the flexibility to work remotely. We are looking for a strategic thinker with a strong network in the media landscape and a proven ability to craft compelling narratives.

Key Responsibilities

• Develop and execute comprehensive media relations strategies to enhance the company's public profile.
• Cultivate and maintain strong, positive relationships with local, regional, and national media contacts.
• Proactively identify opportunities for positive media coverage and pitch compelling stories.
• Write and distribute press releases, media kits, and other communication materials.
• Manage incoming media inquiries and coordinate interviews with company spokespersons.
• Monitor media coverage, analyze results, and provide regular reports on media sentiment and reach.
• Assist in developing and implementing crisis communication plans.
• Organize and facilitate media events, press conferences, and familiarization trips.
• Stay informed about industry trends and competitor activities in the Northern Cape tourism sector.
• Ensure all media communications are aligned with brand messaging and company values.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of experience in media relations, public relations, or a similar communications role.
• Proven track record of securing positive media coverage and managing media relationships.
• Excellent written and verbal communication skills, with strong storytelling and pitching abilities.
• Established network of media contacts is a significant advantage.
• Proficiency in media monitoring and analysis tools.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience in crisis communications is desirable.
• Ability to work effectively in a hybrid model, balancing remote and on-site responsibilities in Upington.
• A passion for the tourism and hospitality industry.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional growth and development.
• Exposure to the vibrant tourism sector of the Northern Cape.
• A supportive and collaborative team environment.
• Travel opportunities within the region and beyond.