Senior Media Relations Officer

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Professional development

Exposure to high-profile campaigns

Brand reputation work

Job summary

Placements24 is recruiting a Senior Media Relations Officer for a leading tourism and hospitality client based in Mossel Bay, Western Cape. You will build and maintain media relationships, shape the public profile, and craft compelling story angles to secure high-impact placements.

The role requires 5+ years in media relations or PR, a Bachelor's in PR/Communications, outstanding writing/editing skills, and the ability to work independently in a remote-capable setup within the Western Cape.

Qualifications

• Bachelor's degree in PR/Communications/Journ/Marketing or related field.
• 5+ years' experience in media relations, PR or journalism.
• Proven success securing media coverage and managing journalist relationships.
• Exceptional writing, editing and storytelling skills.
• Strong understanding of traditional and digital media landscapes.
• Excellent organizational and time-management abilities.
• Self-motivated, proactive and able to work remotely.
• Familiarity with the Western Cape media landscape is desirable.
• Proficiency with PR software and media monitoring tools.

Responsibilities

• Develop and execute proactive media relations strategies.
• Build and nurture relationships with journalists and broadcasters.
• Write and distribute press releases, kits and fact sheets.
• Identify and pitch newsworthy story ideas to media.
• Monitor coverage and report results and sentiment.
• Respond to media inquiries promptly and professionally.
• Assist in crisis communication planning when needed.
• Collaborate with internal teams to align messaging.
• Support media event planning, including remote capacity.
• Maintain understanding of Mossel Bay and Western Cape media trends.

Skills

Media relations

Crisis comms

Press materials

Storytelling

Writing/editing

Journalist liaison

Education

Bachelor's degree in PR/Communications/Journalism/Marketing

Job description

About the Role

Our client, a rapidly growing organization in the tourism and hospitality sector, is seeking an experienced Senior Media Relations Officer to join their team, ideally based in or near **Mossel Bay, Western Cape**. This role focuses on proactively building and maintaining strong relationships with media outlets, securing positive press coverage, and managing the organization's public profile. You will be responsible for developing compelling story angles, drafting press materials, and acting as a key liaison between the company and journalists. The successful candidate will have a keen understanding of media dynamics and a proven ability to generate impactful media placements. This is an excellent opportunity to contribute to the promotion and reputation management of a leading brand in the beautiful **Western Cape** region, with the flexibility of a remote work arrangement.

Key Responsibilities

• Develop and execute proactive media relations strategies to enhance the organization's visibility and reputation.
• Cultivate and nurture relationships with journalists, editors, and broadcasters across local, national, and relevant international media.
• Write and distribute compelling press releases, media kits, fact sheets, and other PR materials.
• Identify and pitch newsworthy story ideas and opportunities to the media.
• Monitor media coverage, track media placements, and provide regular reports on results and sentiment.
• Respond to media inquiries promptly and professionally, serving as a knowledgeable point of contact.
• Assist in developing and implementing crisis communication plans when necessary.
• Collaborate with internal teams to ensure alignment of messaging and communication efforts.
• Support media event planning and execution as required, even in a remote capacity.
• Maintain a strong understanding of media trends relevant to **Mossel Bay, Western Cape** and the tourism industry.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related discipline.
• A minimum of 5 years of experience in media relations, public relations, or journalism.
• Demonstrated success in securing positive media coverage and managing relationships with journalists.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of the media landscape, including traditional and digital channels.
• Excellent organizational and time management skills, with the ability to manage multiple tasks.
• Proactive, self-motivated, and able to work independently in a remote setting.
• Familiarity with the **Western Cape** region and its media landscape is highly desirable.
• Proficiency in PR software and media monitoring tools.

Benefits

• Competitive salary commensurate with experience.
• Opportunities for remote work, providing excellent work-life balance.
• Professional development support and training programs.
• Exposure to high-profile media campaigns and industry events.
• Contribution to the success of a recognized brand in **Mossel Bay, Western Cape**.