Media Relations Specialist

Placements24; Stellenbosch; On-site; ZAR 420,000 - 560,000; Full time

Benefits offered by this job

Medical and dental insurance

Paid time off

Professional development

Collaborative work environment

Based in Stellenbosch

Job summary

Placements24 is seeking a skilled Media Relations Specialist in Stellenbosch, Western Cape. You will build and maintain strong media relationships, craft compelling press materials, and manage inquiries to enhance public image and brand awareness within the Western Cape business community.

The role requires a Bachelor’s degree and 4+ years in media relations or journalism, with excellent writing, editing, and organizational skills.

Qualifications

• Bachelor's degree in a related field.
• Minimum 4 years in media relations or PR.
• Proven track record securing positive media coverage.
• Excellent writing and editing skills.

Responsibilities

• Develop and implement media relations strategies to achieve company objectives.
• Cultivate and maintain relationships with journalists, editors, bloggers, and influencers.
• Write and distribute press releases, advisories, and other press materials.
• Pitch stories and respond to media inquiries promptly and professionally.
• Secure positive media coverage across print, online, and broadcast channels.
• Monitor coverage, analyze trends, and report to management.

Skills

Media relations

Press outreach

Written comms

Verbal comms

Editing

Project management

Education

Bachelor's degree in Communications

Tools

Media databases

Job description

About the Role

Our client, a well-established organization in **Stellenbosch, Western Cape**, is seeking a highly motivated and skilled Media Relations Specialist. This role is integral to building and maintaining strong relationships with media outlets, influencers, and stakeholders to enhance our client's public image and brand awareness. The successful candidate will be responsible for developing strategic media outreach plans, crafting compelling press materials, and managing media inquiries. You will play a key role in shaping the narrative surrounding our client, ensuring positive and accurate representation across all media platforms. This is an exciting opportunity to contribute to a respected entity within the vibrant **Western Cape** business community.

Key Responsibilities

• Develop and implement effective media relations strategies to achieve company objectives.
• Cultivate and maintain strong relationships with journalists, editors, bloggers, and influencers.
• Write and distribute press releases, media advisories, and other press materials.
• Pitch stories and respond to media inquiries in a timely and professional manner.
• Secure positive media coverage for the organization across various channels (print, online, broadcast).
• Monitor media coverage, analyze trends, and provide regular reports to management.
• Assist in developing crisis communication plans and provide support during media-related incidents.
• Organize press conferences, media briefings, and other related events.
• Collaborate with internal teams to ensure consistent messaging and brand representation.
• Stay informed about current events and industry news relevant to the organization.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 4 years of experience in media relations, public relations, or journalism.
• Proven track record of securing positive media coverage and building strong media relationships.
• Exceptional written and verbal communication skills, with strong editing and proofreading abilities.
• Demonstrated ability to craft compelling pitches and press materials.
• Familiarity with media databases and monitoring tools.
• Excellent organizational and project management skills.
• Ability to work under pressure and manage multiple deadlines effectively.
• Strong interpersonal skills and the ability to build rapport with diverse stakeholders in **Stellenbosch**.
• A proactive and detail-oriented approach to tasks.

Benefits

• Competitive salary commensurate with experience.
• Full-time position based in **Stellenbosch**.
• Opportunity to represent a leading organization in the **Western Cape**.
• Comprehensive medical and dental insurance plans.
• Paid time off and public holiday leave.
• Access to professional development workshops and training.
• A collaborative and supportive work environment.